3 Min ReadJuly 14, 2022

CDK Elead CRM Helps Keep Modern Toyota on the Upswing

CDK Elead CRM Helps Keep Modern Toyota on the Upswing

Modern Toyota of Winston-Salem, North Carolina is on a mission to provide amenities and guarantee customer satisfaction throughout the sale and beyond. Their track record for success in delivering on that mission is proven by their many accolades, including the Edmund’s Five Star Dealer award. They’ve elevated the car-buying experience with help from CDK Elead CRM and by making a commitment to customer service that is second to none.

Founded in 1933, Modern Toyota is known for keeping pace with changes in the automotive industry and marketplace. Four generations of the Fowler family have kept the dealership on trend with innovative facilities, state-of-the-art services and an emphasis on integrity that keeps customers coming back. Engagement is key at Modern Toyota, and Elead has helped take them to the next level. “A big thing we look at is the percentage of appointments set to leads and eventually showings. A show rate of 65% is typical for Toyota. We have stores in the mid-70s,” explains Jamie Tilley, director of BDC operations.


Integrated and Easy

A big plus of utilizing Elead CRM has been the seamless integration and overall ease of use. As Tilley puts it, “Everything is very simple. It's all in one place. It all correlates, making it easy to use. We're able to keep an eye on things and measure them effectively.” With such a long history of success, we asked about Modern’s experience with other CRM products compared to working with Elead. “Some CRMs push over to the DMS better than others. Having Elead and then CDK as our DMS makes a big difference. In the past, we’d have people manually put a deal in because they didn't know what was entered and what wasn't.”

With so much emphasis placed on the customer experience at Modern Toyota, Elead makes the perfect partner for generating and nurturing relationships. The ability to easily and accurately identify customer information on the fly with Elead CRM has proven to be effective for their team. Tilley explains, “We really like the ease of being able to go in and search for customer information in Elead. I can enter a phone number as well as search by name or email. It's very easy to see. It's right in your face all the time. Everybody has the app on their phone, and of course if they’re in the showroom, they're utilizing their desktop. I would say through a typical day, our Sales team is utilizing the app for 30% of their time just getting customer information.”


Checking All the Boxes

As Modern Toyota keeps climbing higher, we keep working with them to improve their bottom line even more. “I’m very happy with Elead. I'm happy with Roadster. I'm happy with the whole package our group has from CDK. There's always new technology, but for the basic fundamentals I feel we need as a dealership, Elead checks all the boxes. How would Tilley advise dealers who are on the fence about which CRM to choose? "We've been working with them for a while now, and for anyone that asks, I would recommend Elead for their store.”

Share This

CDK Global
By CDK Global

Recent Insights

Ease of Purchase Hits New High in February

Ease of Purchase Hits New High in February

Despite hurdles when it comes to affordability, more car buyers said it was easy to complete their purchase in February...
2 Min ReadFeb 27David Thomas
That’s a Wrap. Takeaways From N A D A 2024.

That’s a Wrap: Takeaways From NADA 2024

The camaraderie and partnership that comes with being at NADA were in full effect at this year’s show in Las...
3 Min ReadFeb 19CDK Global
Buyers Take the Wheel for Car Sales in 2024.

Buyers Take the Wheel for Car Sales in 2024

After three years of dramatic post-pandemic market swings, buyers in 2024 are poised to take back the wheel with plenty...
3 Min ReadFeb 13CDK Global
What’s the Key to Win the Automotive Service Wars.

What’s the Key to Win the Automotive Service Wars?

Although 2024 is shaping up to be a buyer’s market, new and used vehicles continue to be painfully expensive for...
3 Min ReadFeb 9David Thomas
Friction Points 2024

CDK Releases the Friction Points 2024 Study

The automotive industry has returned to somewhat of a pre-pandemic state at the end of 2023, but car buyers are...
1 Min ReadFeb 1CDK Global
The Game Changing Value of an Automotive C R M.

The Game-Changing Value of an Automotive CRM

The automotive industry is known for its love of acronyms and buzzwords. Most of the time we see dealers change...
4 Min ReadFeb 1Amber Good
Busting the Top Five Myths About the American Car Dealer.

Busting the Top Five Myths About the American Car Dealer

When you live and breathe the industry you work in, you tend to get a little protective of your colleagues...
5 Min ReadJan 29Barb Edson
Service Shopper 3 point 0 white paper.

What’s Changed in Service Shopper 3.0

Winning over a shopper is difficult for any type of retailer. Securing someone’s business looking to service their car however,...
1 Min ReadJan 12CDK Global
F and I Manager Tips. Hidden Opportunities in the Service Department.

F&I Manager Tips: Hidden Opportunities in the Service Dept

At first glance, the F&I and Service departments may seem worlds apart. Yet, both departments are critical linchpins in connecting...
4 Min ReadJan 12Saundi Crandall
New Cars Easier to Find, Bolstering Buyer Attitudes.

New Cars Easier to Find, Bolstering Buyer Attitudes

Car buyers raced against the clock to secure deals before the end of the year while inventories and incentives were...
2 Min ReadJan 3David Thomas