Hear leaders at CDK Global and Roadster
   explain how we're helping dealers compete.

A 2020 study conducted by the CDK Research and Insights Team found that 74% of customers who opted to go outside of a dealership for service would consider visiting a dealership in the future. This is encouraging news for dealers, as it suggests there’s potential for customer behavior to change. Read This Insight

During the COVID-19 pandemic, millions of consumers became comfortable with virtual engagements. As this new normal set in, we quickly learned that the best experiences are the ones that are customized and connect to the customer. People expect to have such experiences like these across their brand interactions, whether it’s paying for coffee, ordering a pizza, getting a loan or buying a car. Read This Insight

Success in the Fixed Ops department is essential for dealerships. According to the 2020 NADA Data Financial Profile, dealers rely on their Service departments for 30% of their net profits. Read This Insight