Acura

Acura HELMS

CRM

The Acura HELMS (Honda Electronic Lead Management System) program is Acura’s centralized customer relationship and lead management platform designed to ensure every customer inquiry is handled quickly, accurately, and professionally. HELMS seamlessly connects online leads, in‑store interactions, and follow‑up communications into one unified system, allowing dealerships to respond faster, personalize outreach, and maintain consistent, high‑quality engagement throughout the entire sales and ownership journey. By capturing and organizing customer information in one secure, integrated experience, Acura HELMS helps deliver timely responses, clear communication, and a more attentive, premium interaction—giving customers added confidence that every question, request, and opportunity is handled with care.

Acura Digital Dealer Program (ADDP)

Digital Retail

The Acura Digital Dealer Program (ADDP) is Acura’s integrated retail technology ecosystem designed to create a seamless, modern, and personalized customer experience from online research through in‑store purchase and ownership. By connecting digital retail tools, data, and dealer workflows into one cohesive platform, ADDP enables customers to explore inventory, understand pricing and payments, and start the purchase process on their own terms—anytime, anywhere—while ensuring a smooth transition into the dealership without repeating steps or information. For dealers, the program streamlines operations, improves process consistency, and provides deeper customer insights, allowing staff to focus on meaningful engagement rather than administrative complexity. Every touchpoint is thoughtfully designed to reflect Acura’s premium brand values of precision, innovation, and transparency, delivering a more confident, efficient, and elevated retail experience that is built to evolve with changing customer expectations.

Online Scheduling System (OSS)

Service

Service customers expect scheduling to be fast, accurate, and consistent, no matter where they book. That’s why Acura has certified CDK Appointment Scheduling to support standardized, end-to-end Service workflows. With an Acura certified scheduler, dealers can:

• Capture more accurate appointments from all Acura channels
• Improve shop capacity utilization and reduce over/under booking
• Cut no shows with automated reminders
• Deliver a consistent service experience across AcuraLink®, dealer websites and in store

The CDK Scheduler aligns with Acura OSS requirements and connects appointments directly to your Service operations, so your team sees the right work at the right time.