3 Min ReadJuly 3, 2018

Women: We're Stronger Together

women talking

Anyone who knows me knows that I’m fiercely passionate about supporting and empowering women in automotive. A few years ago, I helped found “Women in Automotive” with the goal of encouraging women in the auto industry. One of the projects I’m proudest of is the annual Women in Automotive conference. Our summer conference took place last weekend in Orlando, FL, and the theme was one of my favorites: “Stronger Together.” I was struck by the inspiring keynote and breakout sessions and learned so much from the 350 other attendees. Here are some of my biggest takeaways:Kathy Gilbert

It’s No Secret: Women are Key

Everyone at the conference, men, women, speakers, companies and sponsors all highlighted the importance women play in a changing industry. So many speakers stressed the accelerating role women play in automotive. We have a lot of momentum, but everyone was pragmatic in realizing that we still have a way to go. So, how do we get there?

Embrace Creativity & Boldness

Change, especially in the face of opposition, complacency or adversity, demands boldness. The industry needs women to step into the unknown and create their space. One of the speakers drilled the importance of not being owned by the fear or rejection. As women, we need to embrace the unknown and be willing to step forward even when we don’t know all of the answers. We have to know our strengths and be prepared to stand up, speak up and step up. Creativity itself is an act of defiance. We have the opportunity to disrupt the status quo and share new ideas that can change our businesses, but we have to be brave enough to share our ideas and keep moving forward.

Acknowledge Your Role

A few of the speakers honed in on the idea of understanding where you are in your career and how that impacts your ability to enact change. Dan Flynn, President of North America at CDK Global shared how you can drive change in your organization based on the stage of your career you’re in. For instance, he shared how those early in their careers may not have the opportunity to mold an entire organization, but they do have the responsibility to bring new ideas to the table and be champions of change.

I was also struck by the idea that there’s a fine line between those that can help and those that need help. As professionals, we all need to identify which side of the line you’re on; help those when you can and ask for help when you need it. I’m fortunate that I’m at the point in my career where I can help others by mentoring, coaching and lending an ear. I am very passionate about helping people, particularly women, to find their voice and achieve their personal and professional goals.

Work Smarter, Not Harder

It seems like things are moving and changing at a faster and faster pace. In order to stay ahead of the game, you have to work smarter, not harder. First thing you should do? Strategize – set a goal and create a plan to reach your goal. Once you’re headed in the right direction – focus – don’t let yourself get distracted by the noise around you. Finally, commit to the plan. Make the investment of your time, money and energy to work your plan and see the success you aspire to.

I learned so much during the conference, but the message that resonated with me the most was, “Everything you go through in life a part of the journey. Embrace it.” I’m so proud to be on this journey with so many other strong women who are boldly working to make this industry better.

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Kathy Gilbert
By Kathy Gilbert
Sr Dir, Minority Dealer & Women Retail

Kathy Gilbert has been in the automotive industry for over 20 years in various roles of increased significance at CDK Global, Inc. For the last 3 years as Director of Sales and Business Development, she has national responsibility for the minority dealer business, representing over 1,600 customers across the US, generating over $90M in revenues. Kathy is also responsible for building customer advocates and growing CDK’s brand and market share within the women retail business segment, representing over 1,000 customers across the US, generating over $57M in revenues.

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