3 Min ReadJuly 3, 2018

Women: We're Stronger Together

women talking

Anyone who knows me knows that I’m fiercely passionate about supporting and empowering women in automotive. A few years ago, I helped found “Women in Automotive” with the goal of encouraging women in the auto industry. One of the projects I’m proudest of is the annual Women in Automotive conference. Our summer conference took place last weekend in Orlando, FL, and the theme was one of my favorites: “Stronger Together.” I was struck by the inspiring keynote and breakout sessions and learned so much from the 350 other attendees. Here are some of my biggest takeaways:Kathy Gilbert

It’s No Secret: Women are Key

Everyone at the conference, men, women, speakers, companies and sponsors all highlighted the importance women play in a changing industry. So many speakers stressed the accelerating role women play in automotive. We have a lot of momentum, but everyone was pragmatic in realizing that we still have a way to go. So, how do we get there?

Embrace Creativity & Boldness

Change, especially in the face of opposition, complacency or adversity, demands boldness. The industry needs women to step into the unknown and create their space. One of the speakers drilled the importance of not being owned by the fear or rejection. As women, we need to embrace the unknown and be willing to step forward even when we don’t know all of the answers. We have to know our strengths and be prepared to stand up, speak up and step up. Creativity itself is an act of defiance. We have the opportunity to disrupt the status quo and share new ideas that can change our businesses, but we have to be brave enough to share our ideas and keep moving forward.

Acknowledge Your Role

A few of the speakers honed in on the idea of understanding where you are in your career and how that impacts your ability to enact change. Dan Flynn, President of North America at CDK Global shared how you can drive change in your organization based on the stage of your career you’re in. For instance, he shared how those early in their careers may not have the opportunity to mold an entire organization, but they do have the responsibility to bring new ideas to the table and be champions of change.

I was also struck by the idea that there’s a fine line between those that can help and those that need help. As professionals, we all need to identify which side of the line you’re on; help those when you can and ask for help when you need it. I’m fortunate that I’m at the point in my career where I can help others by mentoring, coaching and lending an ear. I am very passionate about helping people, particularly women, to find their voice and achieve their personal and professional goals.

Work Smarter, Not Harder

It seems like things are moving and changing at a faster and faster pace. In order to stay ahead of the game, you have to work smarter, not harder. First thing you should do? Strategize – set a goal and create a plan to reach your goal. Once you’re headed in the right direction – focus – don’t let yourself get distracted by the noise around you. Finally, commit to the plan. Make the investment of your time, money and energy to work your plan and see the success you aspire to.

I learned so much during the conference, but the message that resonated with me the most was, “Everything you go through in life a part of the journey. Embrace it.” I’m so proud to be on this journey with so many other strong women who are boldly working to make this industry better.

Share This

Kathy Gilbert
By Kathy Gilbert
Sr Dir, Minority Dealer & Women Retail

Kathy Gilbert has been in the automotive industry for over 20 years in various roles of increased significance at CDK Global, Inc. For the last 3 years as Director of Sales and Business Development, she has national responsibility for the minority dealer business, representing over 1,600 customers across the US, generating over $90M in revenues. Kathy is also responsible for building customer advocates and growing CDK’s brand and market share within the women retail business segment, representing over 1,000 customers across the US, generating over $57M in revenues.

Recent Insights

Converting Used Car Buyers to New.

Converting Used Car Buyers to New

It happens every day: A customer shows up on your lot with a saved listing for a specific pre-owned vehicle....
4 Min ReadSep 4CDK Global
Car Buyer Rush Leaves Mixed Results at the Dealership

Car Buyer Rush Leaves Mixed Results at the Dealership

Car dealers are seeing a return to normal in terms of how buyers are finding the purchase process easy but...
2 Min ReadSep 2David Thomas
How Machine Learning Helps Dealerships Price and Manage Inventory.

How Machine Learning Helps Dealerships Price and Manage Inventory

Over half of dealers struggle to price used vehicles with confidence, and 62% say pricing prevents them from achieving financial...
3 Min ReadAug 28CDK Global
How Dealership Tech Training Improves Vehicle Delivery Experience and Customer Satisfaction.

How Dealership Tech Training Improves Vehicle Delivery Experience and Customer Satisfaction

Vehicle delivery isn't the end of the purchase process; it's the beginning of ownership, and it's essential that this journey...
4 Min ReadAug 26CDK Global
Are Dealers Moving to Where the Car Sales Are?

Are Dealers Moving to Where the Car Sales Are?

As we approach the midpoint of the 2020s, the U.S. auto retail landscape looks markedly different from just five years...
3 Min ReadAug 21CDK Global
Consultants Help Dealers Identify Improvements  to Increase Efficiency and Profit

Consultants Help Dealers Identify Improvements To Increase Efficiency and Profit

There is no denying the significant investment car dealers make with the software that runs their stores. But most dealerships...
4 Min ReadAug 19CDK Global
Leasing’s New Life as Monthly Payments Get Squeezed.

Leasing's New Life as Monthly Payments Get Squeezed

Leasing isn’t new. But as the market tightens and sale prices and MSRPs begin to rise there is renewed interest...
3 Min ReadAug 14CDK Global
C D K Research Uncovers the Truth About E V Ownership in 2025.

CDK Research Uncovers the Truth About EV Ownership in 2025

Electric vehicles have been a hot topic in the industry for nearly a decade. Today, the end of EV incentives...
2 Min ReadAug 7CDK Global
Four Requirements for Modern Dealer Appraisal Software in 2025.

4 Requirements for Modern Dealer Appraisal Software in 2025

Appraisals are an essential step in dealership processes. Even in today’s market where many dealers are offering top dollar for...
4 Min ReadAug 5CDK Global
Car Buying Process Rebounds in July

Car-Buying Process Rebounds in July

June saw the biggest drop and lowest score in the history of our Ease of Purchase scorecard. Luckily, there was...
3 Min ReadAug 4David Thomas