2 Min ReadDecember 8, 2022

Time Expectations Improve as Dealer Inventory Recovers

Woman buying car

Indicators across the industry are showing that dealership inventories are rebounding from some of the tightest in history. As the SAAR flirts with 15 million, more cars are hitting franchise dealer lots, and car shoppers are directly impacted.

Vehicle Ease of Purchase Scorecard

In our Ease of Purchase survey for November, the number of new car shoppers who found the car they wanted to purchase already in stock at the dealer rose to 49% from 44% in October. This is the largest percentage we’ve seen since our surveys began in July. Nearly three out of four shoppers who said finding the vehicle they wanted was easy also rose to 71% from 68% in October, yet this remains the hardest part of the shopping process for 27% of shoppers. That suggests that even though inventory is returning, there’s still a need for higher levels.

Having more vehicles in stock is also reducing the number of dealerships car shoppers had to visit. In November, 49% of shoppers only visited one store, which is up from 46% in October. Shoppers who visited three or more dealerships dropped from 29% to 24% in that same time. Salespeople should understand that once a shopper has come to their store, they’ve likely located the car they want, but 27% of buyers did visit a second store. That means there’s still a good chance a competitor can meet their needs.

Vehicle Ease of Purchase Scorecard - Availability

Fortunately, shoppers still feel like they’re spending the amount of time they expected or less to complete the purchase process. Nearly two out of three shoppers (64%) felt the amount of time they spent completing the purchase was what they expected or less than they expected, compared to last month.

Despite these improvements, the overall Ease of Purchase score for November fell two points to 82%. That’s due to two specific areas dropping significantly from October: the F&I experience and delivery process.

As the year comes to a close, we expect to see more shoppers looking for any end-of-year deals that may be available as they learn about additional vehicle availability. And even though inventory pressures may be easing slightly, shoppers will still be impacted by every touchpoint of the process.

The Ease of Purchase Scorecard is a monthly gauge of approximately 350 new car shoppers conducted by the CDK Global research team.

Share This

David Thomas
By David Thomas
Director, Content

David Thomas is director of content marketing and automotive industry analyst at CDK Global. He champions thought leadership across all platforms, connecting CDK’s vast expertise to the broader market and trends driving our industry forward. David has spent nearly 20 years in the automotive world as a product evaluator, journalist and marketer for brands like Autoblog, Cars.com, Nissan and Harley-Davidson.

Recent Insights

That’s a Wrap. Takeaways From N A D A 2024.

That’s a Wrap: Takeaways From NADA 2024

The camaraderie and partnership that comes with being at NADA were in full effect at this year’s show in Las...
3 Min ReadFeb 19CDK Global
Buyers Take the Wheel for Car Sales in 2024.

Buyers Take the Wheel for Car Sales in 2024

After three years of dramatic post-pandemic market swings, buyers in 2024 are poised to take back the wheel with plenty...
3 Min ReadFeb 13CDK Global
What’s the Key to Win the Automotive Service Wars.

What’s the Key to Win the Automotive Service Wars?

Although 2024 is shaping up to be a buyer’s market, new and used vehicles continue to be painfully expensive for...
3 Min ReadFeb 9David Thomas
Friction Points 2024

CDK Releases the Friction Points 2024 Study

The automotive industry has returned to somewhat of a pre-pandemic state at the end of 2023, but car buyers are...
1 Min ReadFeb 1CDK Global
The Game Changing Value of an Automotive C R M.

The Game-Changing Value of an Automotive CRM

The automotive industry is known for its love of acronyms and buzzwords. Most of the time we see dealers change...
4 Min ReadFeb 1Amber Good
Busting the Top Five Myths About the American Car Dealer.

Busting the Top Five Myths About the American Car Dealer

When you live and breathe the industry you work in, you tend to get a little protective of your colleagues...
5 Min ReadJan 29Barb Edson
Service Shopper 3 point 0 white paper.

What’s Changed in Service Shopper 3.0

Winning over a shopper is difficult for any type of retailer. Securing someone’s business looking to service their car however,...
1 Min ReadJan 12CDK Global
F and I Manager Tips. Hidden Opportunities in the Service Department.

F&I Manager Tips: Hidden Opportunities in the Service Dept

At first glance, the F&I and Service departments may seem worlds apart. Yet, both departments are critical linchpins in connecting...
4 Min ReadJan 12Saundi Crandall
New Cars Easier to Find, Bolstering Buyer Attitudes.

New Cars Easier to Find, Bolstering Buyer Attitudes

Car buyers raced against the clock to secure deals before the end of the year while inventories and incentives were...
2 Min ReadJan 3David Thomas
Pull Back the Curtain on Your Dealership’s F&I to Modernize the Car Sales Process.

Pull Back the Curtain on Your Dealership’s F&I to Modernize the Car Sales Process

Today’s car buyers value a fast, easy and convenient experience. Transactions have become faster over time due to tools like...
3 Min ReadDec 21Jason Swiech