2 Min ReadNovember 4, 2024

Shoppers Have Harder Time Finding the Right Car in October

Shoppers Have Harder Time Finding the Right Car in October

Disruptions in inventory, whether it was due to stop sales, model year turnovers or even natural disasters, seem to have put a dent in the most recent Ease of Purchase score compiled by CDK.

October experienced a drop to 87% of car buyers who said buying a car was easy. That’s down from 89% in September and the record of 93% set in August. While still higher than the 85% recorded in October 2023, the decline is a clear signal that inventory is never a settled issue for the nation’s franchised car dealers.

Ease of Purchase Oct 2024

The number of people who were able to buy the vehicle they wanted in stock fell sharply to 49% from 54% in September. It’s even off from the 52% recorded last October. This could’ve also possibly led to the fact that fewer people said it was easy to take a test drive, falling to 78%, a response that rarely dips under 80%.

Ease of Purchase Oct 24

Even though slightly more people had to buy their vehicle in transit, 25% up from 24% in September, or order it from the factory, 19% up from 15% in September, most considered whichever route they went easy, 76%, the same as last month.

Nearly every other step in the purchase process saw little change whether it was the slight drop in price and trade-in negotiations or the minimal gains in applying for credit.

Ease of Purchase Oct 2024

It also took shoppers much longer than they expected to buy cars in October. That number increased from 25% in September to 32% in October. Although this is still an improvement from last October’s 35%. Conversely, the number of shoppers who said it took less time had a precipitous fall to 15% in October from 25% in September.

Ease of Purchase Oct 2024

One respondent complained that there were “too many things to choose from” when it came to finalizing the deal and another stressed that there was more paperwork than they expected. The number of buyers who said completing necessary forms was easy fell slightly to 70% in October from 72% in September.

The fourth quarter isn’t off to a great start when it comes to Ease of Purchase. Unless inventory issues smooth out, the end of the year might see declines continue just when the industry needs a strong finish.

Share This

David Thomas
By David Thomas
Director, Content

David Thomas is director of content marketing and automotive industry analyst at CDK Global. He champions thought leadership across all platforms, connecting CDK’s vast expertise to the broader market and trends driving our industry forward. David has spent nearly 20 years in the automotive world as a product evaluator, journalist and marketer for brands like Autoblog, Cars.com, Nissan and Harley-Davidson.

Recent Insights

How to Spot Generative A I in Automotive Retail.

How to Spot Generative AI in Automotive Retail

Every vendor in the automotive retail industry is touting artificial intelligence and innovation. From marketing tools to sales assistants, dealerships...
3 Min ReadMay 21Amber Good
How Dealership A I Tools Can Help Service Team Productivity.

How Dealership AI Tools Can Help Service Team Productivity

Eight minutes and 12 seconds may not seem like a long time, but for dealership customers stuck on hold trying...
3 Min ReadMay 14CDK Global
Make Your Entire Dealership’s Phone System Smart.

Make Your Entire Dealership’s Phone System Smart

A dealership’s phone system is integral to generating business and if it’s not up to today’s challenges it may be...
3 Min ReadMay 9Natalia Mischenko
How Your Dealership Can Prepare for Auto Parts Tariffs.

How Your Dealership Can Prepare for Auto Parts Tariffs

Navigating the world of tariffs is no easy task. It seems there’s news of changes nearly every single day. But...
3 Min ReadMay 7Adam Bigelow
Car Pros Optimizes Operations With C D K Dealership Experience.

Car Pros Optimizes Operations With CDK Dealership Xperience

Car Pros Automotive Group has a rich history, starting in the mid-'90s as a used car lot founded by CEO...
2 Min ReadMay 5CDK Global
Car Buyers Hit More Dealers Amid Tariff Turbulence

Car Buyers Hit More Dealers Amid Tariff Turbulence

If there’s any question about tariffs impacting car buyer behavior it seemed to prove out in April. While 90% of...
3 Min ReadMay 1David Thomas
The Importance of Scheduling Appointments for the Test Drive.

The Importance of Scheduling Appointments for the Test Drive

Long wait times at the dealership are a significant source of frustration for car shoppers. It’s not just an inconvenience;...
3 Min ReadApr 29CDK Global
Most EV Owners Stand By the Technology in New Study

Most EV Owners Stand By the Technology in New Study

Opinions about the political shifts and impacts on the ever-evolving electrical vehicle industry vary greatly across the automotive industry including...
1 Min ReadApr 21CDK Global
Dealership Appointments. Car Shoppers versus Service Customers.

Dealership Appointments: Car Shoppers vs. Service Customers

Whether you’re shopping for a new vehicle or looking to service your current one, going to a dealership can be...
3 Min ReadApr 18CDK Global
The Power of Online Reviews for Car Dealerships.

The Power of Online Reviews for Car Dealerships

Word-of-mouth marketing has long been heralded as the top marketing strategy. As the internet continues to shape consumer behavior, traditional...
3 Min ReadApr 11CDK Global