Modernizing the Car Dealership Sales Process

A Guide to Understanding What Today’s Customers Want and How to Give it To Them

Today’s digital-savvy customers want a modern, customer-focused Sales team using up-to-date technology. To help dealerships succeed in this brave new world, CDK Global developed a six-part guide to understanding what prospective buyers want and how to give it to them.

Topics include:

• The Car Dealership Sales Process: What Shoppers Want
• From Shopper to Buyer: The Customer Journey
• Car Dealership Sales Tools: What You Need
• Dealing with Dealership Inventory Shortages: What to Say
• Inbound Phone Leads: To BDC or Not to BDC
• Winning Car Dealership Sales

Today’s customers have the resources necessary to educate themselves and make decisions on their own but with focus and effort, you can help them decide to do business with you.

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