2 Min ReadApril 6, 2023

Inventory Issues Rear Their Head Once Again

Woman at car lot

Last month, rising inventories led to more shoppers in our monthly survey finding the cars they wanted in stock and visiting fewer dealers. In March, we saw a pullback on not only the overall Ease of Purchase score, but also the number of stores visited and the number of vehicles found in stock.

The Ease of Purchase fell to 81% from last month’s 85% — the second lowest number since we started tracking in July 2022. Shoppers were not finding the car they wanted immediately, and that may have been one reason for the lower figure.

scorecard

The number of people who only visited one store fell dramatically from 44% in February to 27% in March. And while 42% of shoppers found the right car and completed their purchase at their second dealership stop, the number who visited three or more stores rose from 25% in February to 31%.

Last month, we saw for the first time in our survey’s history that most shoppers (52%) found the car they wanted in stock. In March, that number dropped to 43%. This is still quite high and is the third highest we’ve recorded. Shoppers had to go back to buying vehicles in transit, up from 19% to 30%. The number of shoppers that ordered vehicles held steady at 18%.

We also found that time expectations also changed for the worse. Those who said it took more time to complete the purchase of their new car rose from 34% to 39%, with fewer people saying it took the time they expected or less.

scorecard

Specific steps in the buying process, like price negotiation and applying for credit, saw drops in crucial areas. Even taking the test drive wasn’t as easy, falling from 78% to 73%. One shopper agreed that while they didn’t have an issue finding the right car, they didn’t feel like a priority at the dealership due to long waits at nearly every step of the process.

Where we saw positive comments — and the numbers to back them up — was around a mixed use of online purchase tasks. Several buyers said that completing at least some of the paperwork online led to them considering it an easy process. The overall number of people who said they took this approach rose significantly to 32% from 22% in February. While 60% of shoppers still make the purchase completely at the dealership, that number fell from 70% last month.

This month’s results show that we’re not experiencing a new normal quite yet. The variability in inventory can dramatically change the purchase experience.

Share This

David Thomas
By David Thomas
Director, Content

David Thomas is director of content marketing and automotive industry analyst at CDK Global. He champions thought leadership across all platforms, connecting CDK’s vast expertise to the broader market and trends driving our industry forward. David has spent nearly 20 years in the automotive world as a product evaluator, journalist and marketer for brands like Autoblog, Cars.com, Nissan and Harley-Davidson.

Recent Insights

Car Buyers Hit More Dealers Amid Tariff Turbulence

Car Buyers Hit More Dealers Amid Tariff Turbulence

If there’s any question about tariffs impacting car buyer behavior it seemed to prove out in April. While 90% of...
3 Min ReadMay 1David Thomas
The Importance of Scheduling Appointments for the Test Drive.

The Importance of Scheduling Appointments for the Test Drive

Long wait times at the dealership are a significant source of frustration for car shoppers. It’s not just an inconvenience;...
3 Min ReadApr 29CDK Global
Most EV Owners Stand By the Technology in New Study

Most EV Owners Stand By the Technology in New Study

Opinions about the political shifts and impacts on the ever-evolving electrical vehicle industry vary greatly across the automotive industry including...
1 Min ReadApr 21CDK Global
Dealership Appointments. Car Shoppers versus Service Customers.

Dealership Appointments: Car Shoppers vs. Service Customers

Whether you’re shopping for a new vehicle or looking to service your current one, going to a dealership can be...
3 Min ReadApr 18CDK Global
The Power of Online Reviews for Car Dealerships.

The Power of Online Reviews for Car Dealerships

Word-of-mouth marketing has long been heralded as the top marketing strategy. As the internet continues to shape consumer behavior, traditional...
3 Min ReadApr 11CDK Global
The E V Market Is Full of Misconceptions.

The EV Market Is Full of Misconceptions

The electric revolution is well underway. Sales of EVs are on the rise — in 2024, they accounted for 8.1%...
3 Min ReadApr 9CDK Global
Smarter Used Car Sourcing From Your Service Lane.

Smarter Used Car Sourcing From Your Service Lane

Hundreds of cars, trucks and SUVs zip through your dealership’s Service lane every week — many of which would look...
3 Min ReadApr 7CDK Global
How Does C D K’s C R M Drive McGovern Automotive Group Success.

How Does CDK’s CRM Drive McGovern Automotive Group Success?

Based in New England, McGovern Auto Group has 31 dealerships and an impressive annual sales volume of approximately 40,000 vehicles,...
2 Min ReadApr 3CDK Global
March Car Buying Improves Slightly Ahead of Tariffs

March Car Buying Improves Slightly Ahead of Tariffs

There was an upward correction in this month’s Ease of Purchase Scorecard as more car buyers said it was easy...
2 Min ReadApr 1David Thomas
How Shoppers Use Dealership Websites.

How Shoppers Use Dealership Websites

According to the latest CDK Friction Points Study, most car shoppers (between 62% and 79%, depending on the age group)...
3 Min ReadMar 27CDK Global