Car Pros Optimizes Operations With CDK Dealership Xperience

Car Pros Automotive Group has a rich history, starting in the mid-'90s as a used car lot founded by CEO Matthew Phillips’ father. Over the years, the company has grown significantly, now boasting nine dealerships representing brands like Kia, Hyundai, Honda and BMW. This growth is a testament to their commitment to excellence and customer satisfaction.

One of the key challenges for Car Pros has been maintaining operational consistency across multiple dealerships. The flexibility of CDK software has been instrumental in achieving this goal. "By utilizing CDK across the enterprise, it makes our life a lot easier," noted Phillips. The comprehensive suite of tools provided by CDK allows Car Pros to focus on their core mission: selling and servicing cars.

Efficiency and Versatility

The versatility of CDK's dealership software is a standout feature for Car Pros. "There's efficiencies with being able to deal with only one vendor," said Phillips. This streamlined approach enhances operational efficiency and reduces complexity. CDK's proactive engagement with dealers, technicians, advisors and managers ensures that their solutions are continuously improved and tailored to meet the needs of the automotive industry.

The CDK Foundation Suite is a cornerstone of Car Pros' operations. It facilitates seamless communication and effective operation across departments, from Parts to Service to Accounting. "I don't wanna call it magic, but it brings it all together," remarked Car Pros CFO, Shirley Jones. This integration is crucial for maintaining high performance and delivering exceptional customer service.

Building Trust and Retention

Tools like ServicePricing and Text Connect have been game changers for Car Pros. These tools not only simplify daily operations but also help build stronger relationships with customers. Trust and retention are critical for long-term success in the automotive industry.

Access to accurate and actionable data is essential for identifying opportunities and driving profitability. CDK's reporting capabilities provide Car Pros with the insights needed to make informed decisions. The ability to gather and analyze data efficiently is a significant advantage in a competitive market.