4 Min ReadSeptember 28, 2022

5 Car Sales Text Message Templates that Work with Video for Today’s Market

5 Car Sales Text Message Templates that Work with Video for Today’s Market

Videos and texts are a perfect pair. Videos keep customers engaged and help build rapport. Texts deliver information fast and are hard to ignore. We’re conditioned to listen for that “ping,” so it’s no wonder 90 percent of texts are read within three seconds.

Get Customer Permission First

Don’t forget to obtain consent before texting customers. Under the Telephone Consumer Protection Act (TCPA), you can’t send messages to consumers unless they opt in. If you ignore this law, you’ll likely turn off customers and potentially face penalties.

Do your employees say they can’t get customer consent? Are they asking for it? When employees are serving customers, they should tell them that they’re going to send a text and ask the customer to respond right away.

When you’re answering questions for a customer on the phone, ask if you can text them when you find more information or have some better pricing. Ask for permission, and follow-up with something of value so it’s a fair trade. Customers will go for it.

Once you have permission, don’t annoy customers with lengthy or irrelevant texts. Keep it simple with a few sentences and videos that are 30 seconds or less. Get too wordy and you may as well pick up the phone. Send long videos and your customers won’t watch them.

What Texts Should You Send?

Many salespeople today are doing it right with valuable content that almost becomes like a digital newsletter and positions them as a customers’ go-to car person. Here are five examples:

1The introduction

Hi Sara. This is Phil from ABC Automotive. Are you available for a short call to discuss our new vehicle specials? We’re offering super low interest rates on 2021 models. Check out this video for a quick preview. Please let me know if you’re interested by replying to this message. I look forward to hearing from you.

2Tips and tricks

Hi Mark. This is Phil from ABC Automotive. Hope you’re loving your new car. Here’s a quick video about how to pair your phone to your car with Bluetooth. If you have questions, feel free to text me back. Have a great day!

3Abandoned digital retailing experience

Hi Hannah. This is Phil from ABC Automotive. I noticed you were checking out the new Dodge Ram on our website but didn’t get a chance to complete the digital retailing steps. Was there anything you didn’t like? Were the steps confusing? We’d love your feedback to make the experience better for you and all our customers. Thanks for your help!

4Sales follow-up

Hi Dan. This is Phil with ABC Automotive. We have word inventory is starting to come back and you previously expressed interest in a 2021 GM Sierra. As you can imagine, demand is high. Do you want us to put one on hold for you? Please text back or give me a call to discuss.

5Reminders and confirmations

Hi Lisa. This is Phil from ABC Automotive. I wanted to remind you about your appointment to test drive the 2021 Toyota Camry on Friday 8/5 at 5:00 p.m. Here’s a map in case you need directions to our dealership. I look forward to seeing you!


All of these messages are short and sweet, pertinent to where a customer is in the buying process and deliver value with a relevant video. The videos don’t need to be customized for each customer, so you can quickly build a library and reuse videos to save time.

Make it work with your CRM

A final tip is to ensure your CRM integrates with texting and video tools. This lets you track and manage all conversations for quality control and a better customer experience.

Some things just go together – like texting and videos. A short, relevant text matched with a video that offers value will engage customers, help build rapport and lead to more sales.

Share This

CDK Global
By CDK Global
Staff

Recent Insights

Time to Roll Out Summer Sales and Service Campaigns.

Time to Roll Out Summer Sales and Service Campaigns

Whether you consider summer starting on Memorial Day, the last day of school, or the official start on June 20,...
4 Min ReadJun 13CDK Global
CDK Unveils Inaugural Dealership Workplace Study

CDK Unveils Inaugural Dealership Workplace Study

The automotive retail industry is known for long-held stereotypes about its workers and roles. To say it’s a misunderstood industry...
2 Min ReadJun 11CDK Global
Turn Service Customers Into Sales With C R M Equity Mining.

Turn Service Customers Into Sales With CRM Equity Mining

In the competitive world of automotive sales, dealerships are constantly looking for ways to increase their profits and maintain customer...
2 Min ReadJun 10Amber Good
How Dealership Service Departments Can Enhance the Customer Experience.

How Dealership Service Departments Can Enhance the Customer Experience

The spotlight is shining on delivering great customer experiences. In fact, 84% of dealers plan to increase their focus on...
4 Min ReadJun 6Don Zogg
 Car Buyers Visit More Dealerships in May

Car Buyers Visit More Dealerships in May

May was the second month in a row where 87% of car buyers CDK’s Research Team surveyed said buying their...
2 Min ReadJun 3David Thomas
Are E Vs Ready for the Summer Road trip?

Are EVs Ready for the Summer Road Trip?

The all-American pastime of the summer road trip is alive and well. The Transportation Department reported travel rose to over...
4 Min ReadMay 20CDK Global
Dealers Not Confident in O E M E CDK recently released the Dealers Face the EV Transition white paper, which details the pessimism many dealers feel about the electric future. A clear majority (65%) indeed admit to being pessimistic about EVs, and the paper delves into many of the reasons behind that number including the impact to the dealership’s revenue, consumer interest and more.   We also asked dealers about their confidence level in the EV strategy of their respective OEMs. Whether they hV Strategies.

Dealers Aren't Confident in OEM EV Strategies

CDK recently released the Dealers Face the EV Transition white paper, which details the pessimism many dealers feel about the...
2 Min ReadMay 13David Thomas
Bring Modern Convenience to the Showroom Floor.

Bring Modern Convenience to the Showroom Floor

In our technology-driven world, we’ve taken modern convenience to a whole-new level. Consumers expect to order what they need online...
3 Min ReadMay 9Steven Walker
What Dealers Say About the EV Transition

What Dealers Say About the EV Transition

As the electric vehicle revolution propels forward, dealers across the country are coming to terms with learning, selling and servicing...
1 Min ReadMay 6CDK Global
Three Dealership Accounting Woes and Fixes.

Three Dealership Accounting Woes and Fixes

Nothing can steer your auto dealership off course faster than poor accounting practices. And it’s not just about the importance...
4 Min ReadMay 6CDK Global