3 Min ReadSeptember 29, 2020

How Dealers Can Gain More Customers Over the Phone

How Dealers Can Gain More Customers Over the Phone

Dealers are in the people business and need to ensure their customer experience matches expectations. Customers want and need to build relationships with people at the dealership to validate their purchase decision. Phone calls are one of the most important ways for dealerships to connect with consumers and build relationships. Here’s how you can make the most of your customer experience by optimizing calls, increasing the caller experience, and recovering missed opportunities.

Optimizing Calls at the Dealership

Customers that call a dealership show more intent to purchase, which can lead to a faster conversion rate. Since calls influence $1 trillion in customer spending1, it’s important to know how to optimize your calls. Optimizing calls also allows you to measure the success of your own dealership campaigns through call tracking. When you begin a conversation with a phone call, you can increase the customer journey when they actually arrive at the dealership and continue that connection.

Increasing Caller Experience

Phone calls are the first point of contact that consumers have with a dealership, so providing a great experience is key to keeping them engaged and coming back. Caller experience is also shaped by your employees and call flow. Eighty two percent2 of consumers say that the number one factor that leads to a great customer service experience is having their questions answered and issues resolved quickly. How your employees handle calls has a direct effect on Sales and Service revenue. Are they asking the right questions?

Recovering Missed Opportunities

A top challenge for dealers is managing missed and mishandled calls. On average, dealerships miss 19 percent of all their calls, which is not a percentage any dealer finds acceptable3. In a recent CDK Global survey, we heard from dealers about their top challenges with call handling. Around 50 percent of dealers4 said that identifying and eliminating missed and mishandled calls were a problem. Many dealerships also don’t have the staff to help manage this issue. CDK Call Tracking tools work with your CRM system to help you recover missed opportunities. With tools to measure and improve employee phone skills, we can help you convert more phone calls to sales and appointments.

Phone calls are one of the most powerful tools you can use to gain new customers and keep your existing customers coming back. With the right tools and processes, you can convert more calls into sales, capture missed opportunities, and provide a better caller experience to increase revenue. Having the right solutions to engage consumers is what will separate you from the competition and allow you to thrive and succeed in the current market. Learn more about how you can use calls to convert more leads by downloading our latest e-book. If you’d like to see how CDK can help you improve your communication solutions, fill out this form.

Sources: 1. CDK Global, 2020 2. CallRevu call study 3. Marchex 4. CDK Global Survey, 2020

Share This

CDK Global
By CDK Global
Staff

Recent Insights

How to Spot Generative A I in Automotive Retail.

How to Spot Generative AI in Automotive Retail

Every vendor in the automotive retail industry is touting artificial intelligence and innovation. From marketing tools to sales assistants, dealerships...
3 Min ReadMay 21Amber Good
How Dealership A I Tools Can Help Service Team Productivity.

How Dealership AI Tools Can Help Service Team Productivity

Eight minutes and 12 seconds may not seem like a long time, but for dealership customers stuck on hold trying...
3 Min ReadMay 14CDK Global
Make Your Entire Dealership’s Phone System Smart.

Make Your Entire Dealership’s Phone System Smart

A dealership’s phone system is integral to generating business and if it’s not up to today’s challenges it may be...
3 Min ReadMay 9Natalia Mischenko
How Your Dealership Can Prepare for Auto Parts Tariffs.

How Your Dealership Can Prepare for Auto Parts Tariffs

Navigating the world of tariffs is no easy task. It seems there’s news of changes nearly every single day. But...
3 Min ReadMay 7Adam Bigelow
Car Pros Optimizes Operations With C D K Dealership Experience.

Car Pros Optimizes Operations With CDK Dealership Xperience

Car Pros Automotive Group has a rich history, starting in the mid-'90s as a used car lot founded by CEO...
2 Min ReadMay 5CDK Global
Car Buyers Hit More Dealers Amid Tariff Turbulence

Car Buyers Hit More Dealers Amid Tariff Turbulence

If there’s any question about tariffs impacting car buyer behavior it seemed to prove out in April. While 90% of...
3 Min ReadMay 1David Thomas
The Importance of Scheduling Appointments for the Test Drive.

The Importance of Scheduling Appointments for the Test Drive

Long wait times at the dealership are a significant source of frustration for car shoppers. It’s not just an inconvenience;...
3 Min ReadApr 29CDK Global
Most EV Owners Stand By the Technology in New Study

Most EV Owners Stand By the Technology in New Study

Opinions about the political shifts and impacts on the ever-evolving electrical vehicle industry vary greatly across the automotive industry including...
1 Min ReadApr 21CDK Global
Dealership Appointments. Car Shoppers versus Service Customers.

Dealership Appointments: Car Shoppers vs. Service Customers

Whether you’re shopping for a new vehicle or looking to service your current one, going to a dealership can be...
3 Min ReadApr 18CDK Global
The Power of Online Reviews for Car Dealerships.

The Power of Online Reviews for Car Dealerships

Word-of-mouth marketing has long been heralded as the top marketing strategy. As the internet continues to shape consumer behavior, traditional...
3 Min ReadApr 11CDK Global