1 Min ReadMay 30, 2023

The 2023 Trendsetter’s Guide to Automotive Retail

The 2023 Trendsetter’s Guide to Automotive Retail

If there’s one constant in the automotive retail industry, it’s that there’s always an unknown lurking around the corner. And unfortunately, it’s never the same unknown rearing its head. Yet car dealers have persevered — and thrived — despite these repeated challenges.

The 2023 Trendsetter’s Guide to Automotive Retail looks at obstacles that were encountered last year, which have become more or less of a focus for dealers like inventory and staffing, and it takes on one that wasn’t on the radar: the rapid rise in interest rates.

How would this impact on affordability change operations, sales and more at the dealer level? Questions about inflation and recession fears were also added to address economic concerns that have been hanging over every part of the economy for many months.

CDK Global investigated these issues and many others through the lens of the Trendsetter. These are self-identified respondents across all departments — as well as top store leaders — who are the first to implement change.

This report identifies areas that Trendsetters say they’ll retain plus those that produce positive operational and financial outcomes. It also dives into technology’s impact today and the challenges that dealers admit they simply aren’t prepared for in the next year.

Download the 2023 Trendsetter’s Guide to Automotive Retail

Share This

CDK Global
By CDK Global
Staff

Recent Insights

Dealership Desking Tactics to Win Over Modern Buyers.

Dealership Desking Tactics to Win Over Modern Buyers

Today, the ideal desking process is built around the modern retail experience that includes the work a customer does online,...
3 Min ReadSep 19CDK Global
EV Confusion Carries On

EV Confusion Carries On

As automakers continue to churn out electric vehicles (EVs) to compete with Tesla, the share of EVs keeps building. Yet,...
2 Min ReadSep 12CDK Global
Talking About a Different EV Bubble

Talking About a Different EV Bubble

The elevation of electric vehicles (EVs) to the top of the automotive food chain has been taking its time. On...
3 Min ReadSep 12Barb Edson
Plug in Hybrids Remain a Solid Bridge to electric vehicles.

Plug-In Hybrids Remain a Solid Bridge to EVs

Electric vehicles (EVs) are here and more are coming to get the world to a zero-emission future. But the slow...
3 Min ReadSep 12David Thomas
Buying a Car Gets Only Slightly Easier in August.

Buying a Car Gets Only Slightly Easier in August

July saw some of the biggest drops ever in our monthly Ease of Purchase Survey. Buyers were frustrated across the...
3 Min ReadSep 5David Thomas
Avoid Top Online to In Store Modern Retail Mistakes.

Avoid Top Online-to-In-Store Modern Retail Mistakes

Are your sales managers and employees fumbling with buyers who prefer to do some of the purchase steps online? Or...
3 Min ReadSep 1CDK Global
Modern Retail Benefits Dealers and Puts Customers in the Driver’s Seat Faster

Modern Retail Benefits Dealers and Puts Customers in the Driver's Seat Faster

Buying a vehicle is a big deal. Even the most routine car sale requires a series of steps including research,...
4 Min ReadAug 30CDK Global
How an Automotive CRM Can Enhance the Customer Experience

How an Automotive CRM Can Enhance the Customer Experience

The journey to purchase a car is ever evolving, and the spotlight is shining bright on customer experience. Believe it...
3 Min ReadAug 21Jessie Hammonds
Dealers Aren't Speeding Up Sales

Dealers Aren’t Speeding Up Sales

For the past year, CDK Global has been surveying car buyers each month to gauge how easy the car buying...
3 Min ReadAug 17David Thomas
CDK Dealership Xperience: Made for a Fast-Moving World

CDK Dealership Xperience: Made for a Fast-Moving World

I was flipping through movies to watch recently and happened upon Ferris Bueller’s Day Off. And as I chuckled remembering...
4 Min ReadAug 11Brian MacDonald