CDK SHOWCASES AUTOMOTIVE RETAIL LEADERSHIP AT NADA 2026

Austin, Texas – January 27, 2026 – CDK, the leading automotive retail software provider, is setting the new standard for dealership technology. With a relentless focus on dealer success, CDK will showcase the industry’s newest technology platform—featuring AI-driven solutions and powered by automotive retail’s largest dataset—at NADA Show 2026 to cut through complexity, accelerate decision-making, and deliver measurable business outcomes.

In the CDK booth, attendees will experience the industry’s largest investment in automotive retail solutions—built to transform every aspect of dealership operations. The new Customer Data Platform headlines the latest innovation by CDK, accompanied by a series of enhancements including benchmark data and AI-driven capabilities across the CDK Dealership Xperience (DXP) platform—such as AI Summary for CRM and Service, agentic AI-powered CDK Artificial Intelligence Virtual Assistant (AIVA) for DXP, and expanded integrations through Open APIs across Dealership Operations, Modern Retail, Fixed Operations, and Intelligence.

“CDK has been the market leader for decades for a simple reason: we understand how dealerships operate, and we’ve built the trusted workflows that our customers in North America rely on every day,” said Brian MacDonald, president and CEO, CDK. “Over the last few years, we’ve invested hundreds of millions of dollars to rebuild our platform from the ground up. By pairing our experience with the industry’s largest dataset and cutting-edge technologies, we’ve designed a platform that can adapt rapidly to market changes and dealer needs. Today, CDK isn’t just the long‑time leader—we’re also the new incumbent.”

Innovation in Action Across the Dealership

Additional CDK advancements span every aspect of the automotive retail experience, from back-office operations to vehicle sales and service. Highlights to be shown at the Show include:

• Dealership Operations: Unified customer profiles enriched with AI, which provides a 360-degree overview of both a customer’s lifetime value (CLV) and predictive CLV, along with streamlining comprehensive document management into workflows, further driving efficiency and confidence.
• Vehicle Inventory: AI-driven appraisals and pricing; automated photo and video tools.
• Payments: Embedded Buy Now, Pay Later for vehicle parts and service, integrated with DigniFi.
• Modern Retail: My Day sales hub within the CRM, and additional AI-powered summaries, lead management, and writing assistance to close more deals.
• Data & Intelligence: Advanced custom data analytics, AI-driven insights for smarter forecasting and open APIs.
• Fixed Operations: AI-assisted cause and correction, elevated parts operations, and predictive service insights.

Unlocking Additional Revenue Opportunities for Dealers

CDK will also introduce new targeted programs that unlock additional revenue opportunities. The CDK Warranty Revenue Assistance Program helps dealers boost profitability by optimizing OEM warranty reimbursement rates—accelerating time to warranty revenue growth with industry-leading claim submission speeds that can drive a $100K+ increase and near-100% first time acceptance rates. Also, Lien Payoff built into the F&I workflow helps dealers validate outstanding liens and streamline the lien payoff process by leveraging CDK SimplePay.

Delivering Measurable Value

CDK solutions provide tangible results by driving efficiency, profitability, and sustainable growth, including:

• Incorporating technician videos into inspections boosts labor hours sold per repair order by 29%.
• By leveraging CDK Intelligence Suite, dealers gain 20% more accurate forecasting and cut daily KPI review time by 80%.
• AIVA in CDK Modern Retail boosts consumer appointment scheduling by 25%.

Ongoing enhancements to CDK Customer Services amplify these outcomes through expanded role- and

product-based certifications, AI-powered support and service, and data-driven Customer Success

engagements led by highly tenured service agents with 10+ yr average experience. As a result, CDK

maintains customer satisfaction scores above 90% across its services portfolio.

For more information on CDK at NADA Show 2026, visit cdkglobal.com/nada2026, onsite at CDK 
Booths #3701W and #3600W, and follow #CDKatNADA on Instagram and LinkedIn.