Women Buy Cars Too

Women Buy Cars Too eBookIn 2015, it should go without saying that women are a large and important consumer group for the automotive industry.

After all, women make up slightly more than half the population. They have worked, lived and funded their lives independently for many decades, and they hold significant influence over household buying decisions. Learn more by downloading our white paper "Women Buy Cars Too".

Download white paper

Interested in how you can use the information in this whitepaper to alter your in-store process and your marketing and advertising strategy? Download CDK CMO Linda Bartman’s presentation Marketing to Women: The Consumer Journey, from the 2015 Women In Automotive Event.