We want to keep our brand and our vehicles top of mind with our customers, and Social Suite allows us to do that with minimal effort on our end. Social Suite is self-sufficient so you can go about your job without missing the window of purchase with online customers. 

CDK takes the heavy lifting for Facebook marketing off of the dealer. Before Social Suite, it was difficult to place personalized inventory ads on Facebook to a pre-defined target audience. Now this process is automated and the ROI able to be tracked. Social Suite makes it possible for Facebook marketing to be an extension of a dealers current marketing ecosystem.

We understand that to be effective in the automotive industry today, we have to reach our customers mobily. We want to keep our brand and our vehicles top of mind with our customers, and Social Suite allows us to do that with minimal effort on our end. 

The improvements we've seen using Social Suite include a number of different things. From August to October, we received 148 leads from Social Suite. The biggest surprise was that we gained at least 15 new followers a day on Facebook when we first ran Social Suite. Our dealership was built in July, and Social Suite really helped people in the market discover we were open for business. We believe Social Suite contributed approximately 200-300 new Facebook followers within the first two months of use. In July, we had 838 website visits. After starting Social Suite in August, we had 3,600 visits. Paid search and display advertising accounted for approximately 1,900 of those visits, but we believe Social Suite played a big role in bringing in the additional 1,700 visits. Our vehicle detail views jumped from 494 to 2,500 from July to August. Our page views jumped from 3,300 to 14,000 from July to August. 

My advice is to spend $3,000- $6,000 for optimum results. Our spend budget contributed greatly to our reach and lead generation. An advantage to Social Suite is that once the customer chooses the car, he/she has to fill out a short lead form before it reaches our CRM. This allows for a more concentrated pool of leads containing people who are serious about purchasing a vehicle. All the dealer has to do is provide a budget and Social Suite does the rest. There is no manual customer tracking required by the dealer to keep your dealership in front of them. Social Suite is self-sufficient so you can go about your job without missing the window of purchase with online customers
 

Judi Binns from CDK Consulting has worked with the Bannister Automotive Group at many of our dealerships, she specializes in Service and Parts operations.  Over the years we have spent many weeks working together at most of our stores, educating and coaching Service, and Parts Managers along with their support staff.  As with most software programs we only use about 15% of the systems capability.  Judi helps us expand our knowledge of the system, in many aspects.  She helps us refine the systems to help our departments run more efficiently, and more effectively.  Judi has taught us how to run reports, and helps us in understanding the reports available to our Management teams, when and how to use them.  This process also includes Service Advisors and Technicians, to help them view and understand the components of what they are measured by.

I wasn't sure what all was going to be discussed in the training sessions.  Although it was a lot of information, you did it a way that we could absorb, and made it very accessible.  Use of the tool did not seem “mysterious” and challenging to use, but simply a matter of learning how to access certain things.  That seems like the essence of "value added" to me.  

You have a wonderful way of presenting yourself, CDK Global and teaching in either a class setting or to an individual.  And you used great concrete examples of how I might be able to use these applications in my own life.  Thank you!

I look forward to utilizing all of my knowledge into my daily work load, sharing with my colleagues how to be more efficient, productive and our work will appear in a more professional way.
 

BD Boot Camp is training for a more productive BDC department by being a better leader/manager. This was the 1st time I have ever traveled for training, and I am so thankful for this opportunity! Questions and concerns I have had since I was hired were answered in the last two days!

Jon is an awesome teacher, you forget you are in class, makes learning fun & really covers all information given and why it is important. Would definitely come again if given the opportunity. Definitely would recommend.

Today, Grieco Auto Group has 14 rooftops throughout Florida, Massachusetts and Rhode Island, and sells a total of roughly 1,800 new and used cars each month. Why did Rowey choose Cloud Connect as his network? "Timing and the simple fact that Cloud Connect now costs us half of what it previously cost to run MPLS are the two biggest benefits". "Since Grieco installed Cloud Connect, the dealer enterprise network is always up and running. Huge benefit, especially since we are in the business of selling cars, and keeping our customers satisfied is our number one goal." "We look to CDK Global as our strategic partner and they really are an enabler of our success. Within two minutes, I can make a call for service or support and they take care of me".

"Cloud Connect looks for the fastest connection and automatically routes the traffic the quickest way to get to its end target - the servers".

BD Boot Camp is a must have for any dealership that would like their BDC to work efficiently and make the most amount of money. Jon makes this experience enjoyable and fun which helps when you're learning this much information in such a short period of time.

Since Sean has been working with Alexandria Toyota over the past few years, he has been a true asset in meeting our dealership needs. As the Service Manager, I have worked with him directly in updating and improving our database to provide our staff with the best tools to assist our customers. With the recent changes to our system, I have noticed a significant increase in our Effective Labor Rate and Customer Labor Sales. I hope that my feedback reflects Sean as a valued employee to your company and look forward to working with him in the future.

I wanted to personally thank you and convey my gratitude for your assistance in working with our Leadership Team to maximize our usage of the CDK applications. Your hands-on approach and retail knowledge of the dealership Fixed Operations has been a tremendous tool to us improving our operational efficiency. Looking forward to your next visit!

I have worked with Ford SMART for over two years now. We have had our struggles as we moved through the installation and growing process. I have worked with a number of consultants and Don as been, by far, the most helpful. Don was able to clean up some of our deficiencies, steam line some of our processes and show me things within SMART and CDK I did not know. I would like to extend my gratitude for his time. Myself and my entire staff are pleased.

We have been with CDK for over 15 years now and we have insisted that our last two contract renewals include training from CDK's Professional Services Group. Specifically, we have had Sean Bergfeld as our CDK Fixed Ops Consultant since we signed on for PSG training. Sean is professional, courteous and knowledgeable - he knows how to leverage the tools in CDK to help us more effectively and efficiently run our Fixed Ops business. He is more than a "technology trainer" - he is truly a consultant in every sense of the word.

“Since becoming a member, the bottom line of my store has increased over 400%, and although I would say that there are a number of reasons for this, many of them are ideas and concepts that I received through Performance meetings, which I wouldn’t be able to get elsewhere. I greatly appreciate your personal support and that of the group as a whole for helping me to become a much better dealer and business person.”

“20 Groups are not for everyone. If you're a dealer that has “it” all figured out, then you don’t need a 20 Group. Conversely, if you are looking to improve your operation, there is no better place to get ideas, techniques and feedback on your business than in a 20 Group. I am fortunate to be a part of an awesome Performance 20 Group that is the best source of new ideas, techniques and procedures for McClain’s RV. Performance 20 Groups handle everything. All I do is show up, listen, participate, take notes and have fun. I wouldn’t trade my ‘spot’ in our 20 Group for my Pistol Pete bobblehead.”

The Professional Services Group has helped us successfully shorten the amount of time our salespeople take to process paperwork related to selling a vehicle. I personally feel as though I have become an expert using CDK CRM due to their efforts. They helped me learn and make changes to our processes that have helped increase our productivity

“CDK Consulting has been helpful in cleaning up our schedules, and giving us a better understanding of our payroll and general accounting processes. CDK Consulting has been instrumental in building our understanding and confidence in using the various reports and the information that is available in CDK. In working with our consultant, I am most appreciative of her vast knowledge of CDK and especially her patience in explaining things. She did a fantastic job. I feel that we are much more efficient in our processes since working with CDK Consulting.”

Our CDK Consultant was a pleasure to work with and very knowledgeable. He helped us become more efficient using CDK on the Service drive, and to improve the flow of work through the shop and electronic dispatch. I would definitely recommend working with CDK Consulting.

Through the training provided by CDK Consulting we have set up new skills and divided up all the advisors and technicians into teams. Since working with CDK Consulting we have a stronger team and a better environment for everyone to work in. Our service representative was great; I look forward to the next time he comes to visit us. CDK Consulting will work with you to build rapport and a better understanding of day to day operations.”

“There's a lot of things in our DMS that would take a while to figure out on our own. CDK Consulting provided a way to get to 'the real deal of the inner workings of the system.' It was a pleasure working with our Consultant.”

“There's a lot of things in our DMS that would take a while to figure out on our own. CDK Consulting provided a way to get to 'the real deal of the inner workings of the system.' It was a pleasure working with our Consultant.”

“CDK Consulting helped our entire dealership staff improve their understanding of the inventory audit process in the sales department by showing us shortcuts and more efficient ways to use our CDK solutions. I would recommend their services to other dealerships.”

“CDK Consulting just helps you do your job better, no matter what position you hold within your dealership.”

“Our Dealer group was not utilizing CDK to its full potential. Many of our frontline service staff had limited knowledge of the systems potentials. CDK Consulting worked with us to correct this deficiency.”

“We have a customer relations structure and action plan in place but felt that the CDK CRM could help immensely. It was great to know that we could count on CDK Consulting to support us. Our consultant was very thorough going through the process and was always willing to answer our questions and concerns

“Growth over the last few years has taken us from a small dealership to a big dealership and what we used to do didn’t work anymore. We needed help to analyze how our system could work better for us. Through the training provided by CDK Consulting, we implemented Service Pricing, we solved cashier problems and we improved work flow in Parts and Service. Using CDK Consulting has benefited us in general because we now realize that our system is capable of more than we realized or utilized and that for most of our problems there is a solution already designed into the system but it took someone who knows CDK very well to be immersed in the culture of our dealership to help identify how we can improve. Our consultant was fun to work with and we have been very happy with the results. Best money I've spent. Don't be frustrated with this industry, as it is constantly changing and CDK Consulting will have solutions for your dealership.”

“We were interested in using the Professional Services Group to focus on improving accounting functions, specifically the flow of transactions and interpretation of the results. We are now using the information/Fast Lane more effectively. We are maintaining our general ledger more accurately and with less reconciliation issues. We have also been able to use our new knowledge of the system to assist in other areas of the company. In addition, we have been able to enhance the internal control framework to identify vulnerabilities in the system and take appropriate steps to mitigate the risks that arise from these vulnerabilities. Our Professional Services Consultant was a fantastic consultant who really knows the product and how to work with his clients. He is thorough in his explanations and he follows up with us regularly.”

"CDK Consulting helped us roll out CDK CRM across our sales staff of 500, getting them all up to speed on how it works in relationship to how we do business. Because of their efforts we have gained momentum using CRM to make our day-to-day follow up easier and to sell more cars. I would highly recommend CDK Consulting. Their expertise has really helped make a difference."

“We had associate turnover and needed to make sure our accounting associates were utilizing the CDK system properly. We needed to increase associate productivity and encourage expense savings. Investing in our associates skills in using CDK has improved associate’s morale and productivity. “