Customer Communication
Don’t sit on valuable customer information already in your system. With CDK’s Lightspeed CEM, you can leverage the data you have to build and execute on successful marketing campaigns effortlessly.




Bring in more customers to your RV dealership with segmented lists, customized communications, and simple marketing management—all informed by the customer history already stored in your Lightspeed DMS.

Create advanced customer segmented mailing lists and copy them into your email or digital marketing tools.

Create follow up chains that allow you to customize the communication process for how you’d like your teams to work with the customers, ensuring that each customer has the appropriate communication chain.

Specify automatic text or email communication based on your custom triggers, saving your employees the time from having to manually do this work and keeping contact with long cycle leads.

View communication and follow up across all departments, allowing your teams to work together rather than in separate silos.
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Your dealership can work better, smarter and faster — you just need the right tools. Find the CDK solution that works best for your team.