Customer Communication

Don’t sit on valuable customer information already in your system. With CDK’s Lightspeed CEM, you can leverage the data you have to build and execute on successful marketing campaigns effortlessly.

Realize Repeat Business

Promotions informed by customer history can grow sales from current leads.

Stay Top of Mind

Automated communications and follow-ups help improve customer service.

Decrease Total Costs

Reach customers consistently and still save time, effort, and money.

Customer Communication Features

Bring in more customers to your RV dealership with segmented lists, customized communications, and simple marketing management—all informed by the customer history already stored in your Lightspeed DMS.

Advanced Mailing Lists

Create advanced customer segmented mailing lists and copy them into your email or digital marketing tools.

Communication Processes

Create follow up chains that allow you to customize the communication process for how you’d like your teams to work with the customers, ensuring that each customer has the appropriate communication chain.

Automated Text & Email

Specify automatic text or email communication based on your custom triggers, saving your employees the time from having to manually do this work and keeping contact with long cycle leads.