CRM Solutions

Recognize and reward your best customers.

A Customer Relationship Management solution can help you evolve from a spend-and-get model to a customer-centric, multichannel experience.  

Get Started Now
Do More With CRM Solutions
Tab Message
  • Win Key Moments
    • Win Key Moments

    You know there are a critical moments to reach existing customers for sales and service—it’s just hard to do at scale. A good CRM solution lets you deploy automated, personalized messaging, mobile tools, and lead tracking, so you can reach customers and grow sales.

  • Raise Retention
    • Raise Retention

    Servicing your current customer base is not only better for ratings; it’s also better for business. Cost-effective customer management helps you keep the customers you’ve already worked hard to win, so you can operate more profitably.

  • Leverage Data
    • Leverage Data

    When you really understand your customer base, you can greatly improve the quality of the service you provide. Insight-packed surveys and detailed customer histories can help your RV dealership reach profitable leads, meet expectations better, and deliver positive experiences.

    Why Support Your Dealership With CRM Solutions?

    The right CRM tools leave you better equipped to give your customers exactly what they’re looking for, make them feel valued, and grow your profitability in the process. A good CRM can improve the performance of your RV dealership if you need help with:

     

    • Gathering insights from customer histories

    • Collecting valuable customer feedback

    • Retaining current customers

    • Managing more than one location

    • Managing your Sales and Follow Up Processes 

    • Reporting on and assuring all Leads are addressed 

    • Automating and tracking customer communications 

    • Gaining insights to issues in each sales associates sales stages 

    • Bridging the gap between the Sales, Service and Marketing Departments 

    Explore Our CRM Solutions

    Digital Marketing
    Customer Communication
    Targeted, Personalized, Scalable

    Open new communication channels and reach the right customer at the right time.

    Learn More
    Lightspeed Loyalty Rewards
    Lightspeed Loyalty Rewards
    Keep Customers Coming Back
    Better meet customer needs, encourage more sales, and turn more leads into repeat business.
    learn more
    Mobile CRM
    Mobile CRM
    Keep Business Moving
    Stay informed on the go with easy-to-use apps, reliable connectivity, and real-time reporting.
    learn more
    Lead Tracking
    Lead Management
    Improve New Customer Management

    Identify and leverage every lead opportunity with a streamlined and automated workflow.

    learn more
    Follow Up
    Follow Up
    Track customer contact across multiple teams

    Tracking customer contact across multiple teams can be complex and difficult. Lightspeed CRM makes this easy with follow up per department.

    LEARN MORE
    Build a Unit
    Build a Unit
    Build a unit is easy and fast allowing your customers to savor the experience of ordering new unit.

    Building a unit with a customer can be tough. Manufacturer options, unit specs, dealer options, not to mention price and getting the margins right. With CRM, build a unit is easy and fast allowing your customers to savor the experience of ordering their new unit.

    LEARN MORE

    Featured Insights

    Blogs
    Make Life Easier in Sales and F&I

    When people outside the industry ask me what CDK Global does I usually try to tell them that, in a nutshell, we provide software for dealers to run their entire business.

    More
    See All Insights

    Helping dealerships thrive

    At CDK Global, we build the tools dealerships need to grow and succeed. We provide DMS and other integrated technology solutions to over 27,000 Auto, Truck, Motorcycle, Marine, Recreational and Heavy Equipment dealers around the world. Since day one, we’ve been in it for the dealer — your success is what motivates us to do what we do.

    Customer connected. Dealer driven.
    Discover CDK
    Discover more About CDK Global
    dms
    dealership applications
    crm