Effective marketing relies on a deep understanding of your customer base. Leverage the customer information you already have to attract and nurture leads with CDK’s Lightspeed CEM.
Grow Sales Potential
Personalized marketing utilizing customer history improves loyalty and retention.
Have Profitable Conversations
Automated reminders and personalized follow-ups encourage engagement.
Robust tools and resources enable cost-effective communication.
Digital Marketing Features
Your LightspeedEVO DMS already stores customer history information and purchase data — put it to good use. With segmented lists, customized messages, and seamless campaign management, you can take that data and transform it into actionable insights.
Personalize communication with segmented lists, vehicle-specific promotions for motorcycles, ATVs, and recreational units, and customized trade-in specials triggered by the age of the customer’s vehicle.
Easily track and assign new leads, instantly create digital and direct mail communications, and set up automated email responses.
Save time and resources with preset criteria for email updates, pre-built design templates, and alerts for follow-up information.
Deliver beautifully designed newsletters and enhance email lists utilizing historical data.
Never forget a service reminder, warranty update, or birthday card with set-and-forget automatic delivery.