Websites: Quick View Vehicle Photos on Vehicle Search Results Page
Shoppers are more likely to engage when they can see actual photos of a vehicle. Many eCommerce sites offer multiple photos on their listing pages - now CDK dealers can enable this same feature! When enabled, shoppers can scroll through images that are set to display first (the dealer can choose to display their custom photos or OEM photos first). In addition to the photo gallery, the image gallery pop-up also includes a Price Watch form and the first 2 configured vehicle specifications.
Since this Quick View gallery includes detailed vehicle information, opportunity for photo engagement, and an email lead form, Analytics tools will track shopper interactions with this feature as a Vehicle Details Page view. This data point allows dealers to gain additional insight into which vehicles on the Search Results Page are getting the most attention, and helps build out the audience data that powers personalization and retargeting.