Partnering to Promote Literacy during Annual NADA Convention
CDK Global and Walker Motor Corporation Join Forces to Provide Books to New Orleans School Children
HOFFMAN ESTATES, Ill., January 19, 2017 – It is estimated that 1 in 4 children in America grow up without learning to read. In an effort to promote reading and learning skills in elementary school children, CDK Global has partnered with Walker Acura during NADA to support literacy and educational opportunities for at risk and under-served children in New Orleans.
"Literacy is a cause that I hold near and dear to my heart. By providing a child with the ability to read and write you are handing them a world full of opportunities and equipping them with foundational skills for future success,” says Malcolm Thorne, CDK Global Chief Strategy Officer. “I am delighted to partner with Walker Acura and bring a charitable aspect to the annual NADA Convention."
Donations raised through collections from CDK Global employees, a generous company match and monies collected at their NADA booth will be combined with Acura Walker employee and client donations and given to two New Orleans elementary schools. Each school principal will be able to use the funds within the First Book Marketplace, which includes books and/or school supplies that are discounted from 50%-60% off retail prices. Books can be purchased for as little as 25 cents.
"We have a strong commitment to helping our community and we focus on making a difference in the lives of our children," says Susan Walker, Dealer Principal, Walker Acura. "I am thrilled to partner with CDK Global and bring the joy of reading to all the children in our area." To donate to this charitable event, visit https://firstbook.fundly.com/cdk-walker-acura-literacy-campaign/ or visit the CDK Global booth during the NADA convention being held January 27 – 29.
About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on evolving the automotive retail experience, CDK Global provides solutions to dealers in more than 100 countries around the world, serving more than 27,000 retail locations and most automotive manufacturers. CDK’s solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit www.cdkglobal.com.