CDK Global Partners with ActivEngage, Inc. to Roll Out Dynamic Retailing Platform
CDK brings the power of the showroom to dealer websites
HOFFMAN ESTATES, IL, August 25, 2017 – CDK Global (Nasdaq: CDK) today announced that it has partnered with ActivEngage Inc., the most trusted brand in live chat, to create Concierge Chat, a one-of-a-kind messaging tool built directly into CDK Next Gen Websites.
"The integration of Concierge Chat into our Next Gen websites further builds upon the fully responsive platform we've developed to allow dealers to connect with their customers no matter how they shop," said Max Steckler, vice president of product management at CDK Global. "As the industry continues to be flooded with standalone product innovation while lacking best-in-class integration, the creation of Concierge Chat is just one example of how CDK is meeting the challenge and enabling end-to-end automotive commerce via an open exchange."
CDK Next Gen Websites provide a mobile-first experience with modern, cutting-edge designs across platforms and devices, speed and efficiency, and better SEO performance. In addition, they adapt to target audiences through personalized experiences, and integrate with state-of-the-art engagement and conversion tools that aid in bridging the online and in-store experiences.
The deep integration of Concierge Chat with the CDK platform will allow its customers to use ActivEngage’s professionally managed chat service to drive qualified sales opportunities into the dealership. Other notable features of Concierge Chat include:
- Behavioral Technology – Concierge Chat launches a tailored initial message based on the visitor's current vehicle page to prompt a chat conversation.
- Inventory Sharing – If a customer asks for a specific model, the chat representative can share matching vehicle pages directly within the chat panel.
- Audience Intent – Data mining technology helps chat representatives understand where shoppers are in the buying process, allowing them to guide conversations effectively.
- Connected Store – Chat representatives can push shoppers to Connected Store and walk them through personalized payment options, saving time in-store.
- Seamless Integration – Data flows quickly and seamlessly to the dealer's CRM, resulting in a better, faster, and more accurate customer experience.
"CDK Global recognizes the power of giving consumers the opportunity to interact with dealers in real time via messaging solutions like chat, text, or social media," said Todd Smith, CEO, ActivEngage. He added, "Our partnership with CDK Global will allow our company to share new innovations that will help consumers navigate the purchasing journey more effectively, while creating better results for the dealer."
ActivEngage participates in the CDK Global Partner Program, which launched in 2016 with the goal of enabling end-to-end automotive commerce via an open platform integrating capabilities to increase sales, operational efficiency, and profitability for dealers. To date, CDK Global is working with more than 15 partners whose services are optimized and integrated across CDK Website workflows and will continue building its roster of certified partners in 2017.
For more information, please visit: http://www.cdkglobal.com/solutions/digital-marketing.
About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on evolving the automotive retail experience, CDK Global provides solutions to dealers in more than 100 countries around the world, serving more than 27,000 retail locations and most automotive manufacturers. CDK's solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit www.cdkglobal.com.