CDK Global Integrates J.D. Power's NADAguides Data with Lightspeed EVO DMS
Integration provides recreation dealers with direct access to RV, Marine and Powersports vehicle data
HOFFMAN ESTATES, IL – December 10, 2018 - CDK Global (Nasdaq: CDK), an industry leading provider of dealer management systems to the recreation industry, today announced the integration of NADAguides vehicle pricing data and information, a division of J.D. Power, with Lightspeed EVO Dealer Management System (DMS). The integration will provide recreation dealers using CDK Lightspeed EVO DMS with access to critical vehicle data and information for RVs, boats, all-terrain vehicles (ATVs), motorcycles and other powersports vehicles listed on NADAguides directly through their DMS.
"This integration will give our recreation dealers fast and easy access to the critical vehicle data available through NADAguides directly through their DMS," said Kris Denos, vice president and general manager, Recreation & Heavy Equipment, CDK Global. "This will not only speed up their ability to pull this information but also provide a faster and more personalized experience for their customers."
NADAguides is the largest publisher of the most market-reflective vehicle pricing, values, and information available for motorcycles, boats and RVs, as well as new, used and classic cars and manufactured homes. The integration into the Lightspeed EVO DMS will help recreation dealers by connecting the data and information provided by NADAguides with the tools that business functions, such as sales and Finance & Insurance (F&I), accounting, service, and parts operations, need to do business.
"The integration of our data into the CDK Lightspeed EVO DMS provides dealers with a perfect match of products and services," said Lenny Sims, vice president of business development and strategy, JD Power's NADAguides division. "This will enable a faster, more accurate and efficient way to do business on a daily basis."
Recreation dealers currently using CDK Lightspeed EVO DMS who are interested in learning more about the NADAguides integration can visit CDKGlobalRecreation.com/Nada-Guides or contact their local CDK sales representative.
About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit cdkglobal.com.
NADAguides, the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. NADAguides also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks. NADAguides, is a division of J.D. Power.