CDK Global Acquires Progressus Media
Uniting innovation to accelerate mobile ad conversions for the automotive industry
HOFFMAN ESTATES, Ill.— April 17, 2018 — CDK Global (Nasdaq: CDK), a leading enabler of end-to-end automotive commerce, today announced that it has purchased Progressus Media, a specialty provider of mobile advertising solutions for dealerships, agencies, and automotive marketing companies.
The acquisition adds complementary technology and capabilities to the CDK Advertising business, for which the company has recently appointed Jen Cole vice president and general manager. Progressus’ team, technology and products will accelerate growth in social media channels, as the company’s Social Suite ad tech is integrated into the CDK automotive marketing solution set.
“We are excited to bring the Progressus Media team into the CDK family,” said Cole. “Our data-driven solutions, which help to put the right targeted messages in front of consumers at the right time in their shopping journey, combined with Progressus’ advanced technical capabilities, mobile conversion focus, and subject-matter expertise, uniquely position us to provide competitive solutions in this rapidly changing market.”
“We have long admired CDK’s leadership and scale in automotive digital advertising,” said Drew Marticke, co-founder, Progressus Media. “Our focus on evolving mobile marketing channels—in particular social media—is a perfect complement to the CDK advertising platform. We’re thrilled to continue innovating as we grow and develop solutions for CDK clients.”
The Progressus Media team will retain their current office location in downtown Chicago, and the team will focus on fully integrating into the CDK Advertising business over the next several weeks. Throughout this transaction, Presidio Technology Partners acted as the exclusive advisor to Progressus Media. The transaction closed earlier this month for an undisclosed amount. For more information on Progressus Media, visit progressusmedia.com.
About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq:CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit www.cdkglobal.com.