Building successful marketing campaigns depends on how much you know about your customers. With CDK’s Lightspeed CRM, you can leverage the customer information you already have in your system.
Increase Profitable Leads
Tailored promotions based on customer history boost customer retention.
Follow-up reminders and automated settings ensure communication channels stay active.
Reduce Overhead Costs
Communication tools provide all the resources you need, saving you time and money.
Digital Marketing Features
Increase floor traffic by utilizing the purchase and customer history information stored in your LightspeedDMS. With it, you can create segmented lists, send customized communications, and manage marketing efforts easily.
Tailor communications with segmented list creation, reach customers with promotions based on the boats they currently own, and develop trade-in specials for customers with units past a specific age.
Build custom emails, postcards and letters instantly, and equip your dealership with automatic email responses. What’s more, any of your generated leads can be easily tracked and assigned.
Specify the criteria you want to set for automatic email follow-ups, use pre-built templates when designing emails, and receive reminders to send follow-up information.
Create professionally designed newsletters from Lightspeed CRM’s template library, then leverage the emails already sent to improve new email lists.