CRM Solutions

Set new standards of customer service

Dealerships succeed when customers become regulars. With Customer Relationship Management solutions in place, you’ll not only improve individual experiences but grow your customer base as well.

Do More With CRM Solutions
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  • Build a Boat
  • Build a Boat

    Building a boat with a customer can be tough. Manufacturer options, boat specs, dealer options, not to mention price and getting the margins right. With CRM, build a boat is easy and fast allowing your customers to savor the experience of ordering their new boat.

  • Reach Online Leads
  • Reach Online Leads

    Instead of walking into your physical store, leads are visiting your virtual store via your website or other online sources. Internet leads download directly into your CRM allowing you a window of opportunity to increase your sales.

  • Provide Superior Service
  • Provide Superior Service

    Acquiring new customers can be costly, but losing the ones you already have can have a severe impact on the profitability of your dealership. Provide personalized services from the second they walk through your door and help maintain a higher customer retention rate

    Why Support Your Dealership With CRM Solutions?

    Developing customer loyalty can lead to more business—the more they trust your brand the more likely they are to purchase again. Customer Experience Management is vital to your dealership’s success. With a quality CRM solution in place, you’ll have the resources necessary to influence success.


    Our CRM can improve the performance of your dealership if you’re struggling with:


    • Building boats

    • Gathering insights from customer histories

    • Tracking and appealing to every possible lead

    • Collecting valuable customer feedback

    • Producing actionable communications in real-time

    • Automating customer messaging

    • Retaining current customers

    • Managing more than one location

    Explore Our CRM Solutions

    Helping dealerships thrive

    At CDK Global, we build the tools dealerships need to grow and succeed. We provide DMS and other integrated technology solutions to over 27,000 Auto, Truck, Motorcycle, Marine, Recreational and Heavy Equipment dealers around the world. Since day one, we’ve been in it for the dealer — your success is what motivates us to do what we do.

    Customer connected. Dealer driven.
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