It's been said that sometimes you can have too much of a good thing. And it's true. Especially when it comes to the data and documentation of your dealership.
With good communication — both with your customers and employees — you can grow
your business and increase sales. This white paper is packed full of statistical data to
help you realize areas of communication growth and the latest communication trends
in automotive dealerships.
A recent NADA study showed that profitability on both new and used vehicles is dropping and, as a result, dealers are making less and less on their vehicles.
Read This Insight
The success of a dealership depends in large part on the leadership of the Dealer Principal. Check out the five habits of a successful Dealer Principal.
Forrester's recent report on "The Age of the Empowered Customer" really gets you thinking. Chief Customer Experience Officer, Tony Graham penned his thoughts about what the auto retail industry can do to serve customers in this new era.
Read This Insight
After ten years in my beloved first car, it was time for a new one. So, with little idea of what vehicle I wanted and in no particular rush, I started my hunt. This is what I learned from my car-buying journey – and 16 test drives.
Read This Insight
Google has begun “mobile-first indexing,” which means it now indexes the mobile version of a site rather than the desktop version of a website as it has done historically.
The car buying process can feel complicated and overwhelming, leading the deal to fall apart. Using data from our 2018 study on recent post-purchase or in-market car shoppers, CDK has identified six major points of contention for consumers.
Read This Insight
When McGuire Chevrolet Cadillac started taking full advantage of their Business Development Center (BDC), the impact to their Service business was dramatic.
Read This Insight
You’ve been hearing all about it: data. But, now that you’ve got it, what should you do with it? Check out our latest infographic on why it’s important to understand your data.
Read This Insight