Insights

Stay on top of trends with insights that will help you drive profit for your dealership and keep your skills and knowledge moving forward.

White Papers

Communications: The Key To Driving Dealership Success

With good communication — both with your customers and employees — you can grow your business and increase sales. This white paper is packed full of statistical data to help you realize areas of communication growth and the latest communication trends in automotive dealerships.

by CDK Global | 10/04/2019

Blogs

Is Your Dealership SEO-Ready for a Website Migration?

Planning to migrate your website in the near future? Our research shows that when you move a dealership website between providers or platforms, your site will typically experience a 40-50% drop in traffic.

by Anna Daugherty | 08/29/2019

Woman and female salesperson looking at new car

Blogs

A Customer Experience Solution for Female Car-Buying and Selling

As influencers within the automotive retail industry, women should have tremendous power.

by CDK Global | 07/31/2019

Blogs

My Story of 16 Test Drives: How to Win Over a Millennial Shopper

by CDK Global | 4 May 2018

After ten years in my beloved first car, it was time for a new one. So, with little idea of what vehicle I wanted and in no particular rush, I started my hunt. This is what I learned from my car-buying journey – and 16 test drives. Read This Insight

What could Googleâ€™s move to mobile-first web do to your online presence?

Blogs

What could Google’s move to mobile-first web do to your online presence?

by Max Steckler | 30 April 2018

Google has begun “mobile-first indexing,” which means it now indexes the mobile version of a site rather than the desktop version of a website as it has done historically.

Read This Insight

Blogs

Six Ways to Keep Customers from Walking Away from a Deal

by CDK Global | 20 April 2018

The car buying process can feel complicated and overwhelming, leading the deal to fall apart. Using data from our 2018 study on recent post-purchase or in-market car shoppers, CDK has identified six major points of contention for consumers. Read This Insight

White Papers

Grow Your Service Business Through Your BDC

by CDK Global | 9 April 2018

When McGuire Chevrolet Cadillac started taking full advantage of their Business Development Center (BDC), the impact to their Service business was dramatic. Read This Insight

Infographics

Make Better Decisions with Data

by CDK Global | 6 April 2018

You’ve been hearing all about it: data. But, now that you’ve got it, what should you do with it? Check out our latest infographic on why it’s important to understand your data. Read This Insight

Infographics

What Car Shoppers Think About Buying Online

by CDK Global | 30 March 2018

We asked 265 in market shoppers what they thought about buying online. This is what they said. Read This Insight

Blogs

Lessons from NADA: Meeting Challenges with Innovation

by Kelsey Kruzel | 29 March 2018

Wow, NADA 2018 â€“ what a whirlwind! Amidst all of the conversations swirling about NADA, a few key themes arose that will have a major impact on the future of our industry. Read This Insight

Blogs

How to Win the Price-Sensitive Customer

by Renee Graff | 14 March 2018

While experience is an increasingly important factor for consumers, the reality is that price still matters. Read This Insight

Case Studies

INTEGRATED SOLUTIONS AND SUPPORT HELP STEVEN TOYOTA ACHIEVE EXCELLENCE

by CDK Global | 1 March 2018

When Ryan Sodikoff took over as General Manager of Steven Toyota in 2012, he knew significant changes needed to be made. Read This Insight

Attract more customers with a well-crafted digital marketing strategy.

With a Dealer Management System, auto retailers have access to their own comprehensive solutions toolbox.

It takes harmony between all your departments for your business to truly thrive. We’re committed to building technology that helps each of your teams excel. With our operations solutions, optimal performance is within reach.

Our learning programs provide the education and training that your staff members need to reach their full potential.

Our consulting team provides the powerful tools your dealership needs to analyze data, build reports, and extract valuable insights.

When OEMs want real market experts, they rely on CDK consultants.

Manage smarter and get unprecedented visibility into your data and performance on a single, customizable platform.

Powerful workplace tools built to drive sales, build relationships, and keep your dealership productive and profitable.

Streamline the service experience for your staff and your customers alike with CDK solutions for your Fixed Ops department.

Take control behind the scenes with a range of solutions designed to streamline everyday dealership processes.

Take your dealership operations to the next level with IntelliDealer™ 6.0, the complete agriculture DMS.

Stay updated on every aspect of your business, from every corner of the globe.

A suite of powerful tools to streamline operations and boost performance.

Equip your dealership with IntelliDealer™, the comprehensive construction DMS that can help your business reach new operational heights.

Stay current on every area of your construction dealership from anywhere, at any time.

Add new capabilities and improve performance with construction-specific tools.

Our DMS solutions are custom built to serve your unique needs, helping you get the business results you want.

It’s costly to lose prospects. Retain your current customers and equip yourself with the tools to bring in more.

Integrate third-party applications with our Marine Dealer Management Software System so you can speed up operations and hone in on customer needs.

Our DMS solutions are custom-built to help you optimize your dealership across your parts, service, sales, and accounting departments.

Make every customer relationship count. Explore the tools you need to keep customers coming back while pulling in new leads.

Integrate third-party applications with our Powersports Dealer Management System so you can step up operations and exceed customer expectations.

Give your staff the tools they need to keep customers happy and walking through your doors.

Give your staff the tools they need to keep customers happy and walking through your doors.

Applications to help improve productivity and protect profitability.

Insights