Dealers are in the people business and need to ensure their customer experience matches expectations. Customers want and need to build relationships with people at the dealership to validate their purchase decision.
Huron Tractor has been a CDK Global Heavy Equipment dealer management customer for 33 years. Read more about how Huron used Payworks Integration to further improve efficiency at their dealership.
A few weeks ago you invested quite a bit of time and money on training your dealership staff on the "latest and greatest" — whatever that might be — new sales techniques, customer service protocols, technology, etc. Good for you.
It's no surprise that dealers are focused on selling cars and keeping their customers happy. That's what you do. But what most dealers don't realize — or at least aren't thinking about — is the fact that some of their biggest headaches can come from a piece of paper.