Dealers are in the people business and need to ensure their customer experience matches expectations. Customers want and need to build relationships with people at the dealership to validate their purchase decision.
With increasing frequency, cloud technologies are affording small businesses meaningful benefits in productivity.
Digital Retailing and Connected Store
In the last few years, Google Analytics has become a standard in the automotive industry. It’s a very useful tool to help analyze how shoppers are coming to the site, how long they spend on the site, and where they might convert to a lead.
It’s not you – it’s us. Our beloved automotive industry does some things very well and, yet, other things have been a struggle for decades. If some of the traits in this article sound familiar to you, then you’re not alone. Let’s begin with why we sometimes fail to set an appointment.
If you're a homeowner, you rest with ease knowing that your home's foundation is solid, the pipes and plumbing are working fine, and your family is secure. And just like your house, your IT Network needs to have a solid foundation for your business.
Each year, I anxiously anticipate the National Automobile Dealers Association (NADA) event. It’s the single biggest opportunity to gather our customers, partners and CDK Global experts under one roof, discussing challenges and discovering solutions.