Insights

When Michael Grieco Sr. opened his first new car franchise in 1995, installing a network with maximum uptime, dependability, cost efficiency, and simplicity were all concerns. Read This Insight

Recently, I had an opportunity to discuss dealership goals with a colleague. We can all agree that most, if not all, dealerships are focused on growing revenue, profit, and improving customer satisfaction. But are these the only business metrics that matter? Read This Insight

Most dealerships use a Business Development Center (BDC) to help fill the pipeline for vehicle sales. But a much smaller number of dealers take full advantage of a BDC to deliver more Service business. Read This Insight

Building brand recognition in the months leading up to the holiday season is essential for a dealership to end the calendar year on a positive note. Read This Insight

Easy fixes. Top 3 communication tweaks to improve your customer experience. Read This Insight

Communication with customers is critical to your success. Providing the right tools can make all the difference. Read This Insight

Google Analytics has proven to be a key tool in helping dealerships understand digital marketing data and website engagement. Read This Insight

Computer hackers are unauthorized users who break into computer systems, often to steal information for financial gain. Organizations that fail to protect information can be held liable for breaches and losses and can be fined or sued. Read This Insight

Auto dealers gain success through a personal touch – The Value of Personalization. Effective customer communication is key for dealerships – especially for the sales and service departments. Read This Insight