It’s not you – it’s us. Our beloved automotive industry does some things very well and, yet, other things have been a struggle for decades. If some of the traits in this article sound familiar to you, then you’re not alone. Let’s begin with why we sometimes fail to set an appointment.
If you're a homeowner, you rest with ease knowing that your home's foundation is solid, the pipes and plumbing are working fine, and your family is secure. And just like your house, your IT Network needs to have a solid foundation for your business.
Are you seeing diminishing returns from your efforts to reach customers through traditional media channels? More customers are cutting the cord and relying on streaming devices to view media, reducing the effectiveness of your TV ads. Why not follow them to where they’re going?
In the automotive digital marketing space, every dealership is looking for ways to tie their digital marketing budget to cars sold and Service appointments sent. Achieving VIN-level sales attribution is our industry’s search for the Holy Grail.
In 2018, studies said that over half of all web traffic worldwide is from a mobile device. That number is expected to reach 60 percent by 2020.
Each year, I anxiously anticipate the National Automobile Dealers Association (NADA) event. It’s the single biggest opportunity to gather our customers, partners and CDK Global experts under one roof, discussing challenges and discovering solutions.
Clients are often undecided when it comes to choosing a media partner. Today’s media landscape is more competitive than ever with many options. Dealers often select a vendor they’ve heard of, such as Google, Pandora or Facebook. But why?