Insights

Stay on top of trends with insights that will help you drive profit for your dealership and keep your skills and knowledge moving forward.

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Couple buying car
Blogs
by Jon Purdy |

It’s not you – it’s us. Our beloved automotive industry does some things very well and, yet, other things have been a struggle for decades. If some of the traits in this article sound familiar to you, then you’re not alone. Let’s begin with why we sometimes fail to set an appointment.

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leverage streaming devices
Blogs
by CDK Global |

Are you seeing diminishing returns from your efforts to reach customers through traditional media channels? More customers are cutting the cord and relying on streaming devices to view media, reducing the effectiveness of your TV ads. Why not follow them to where they’re going?

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Meeting Expectations in an Outcome-driven World
Blogs
by Michael Seeman |

Each year, I anxiously anticipate the National Automobile Dealers Association (NADA) event. It’s the single biggest opportunity to gather our customers, partners and CDK Global experts under one roof, discussing challenges and discovering solutions. Read This Insight

AI
Blogs
by Chris Sanders |

Clients are often undecided when it comes to choosing a media partner. Today’s media landscape is more competitive than ever with many options. Dealers often select a vendor they’ve heard of, such as Google, Pandora or Facebook. But why? 

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