Insights

In 2018, studies said that over half of all web traffic worldwide is from a mobile device. That number is expected to reach 60 percent by 2020. Read This Insight

The path to purchase is constantly evolving, and it's harder than ever to keep track of shoppers on the buying path. Artificial Intelligence makes this easier! Read This Insight

The majority of IT professionals at dealerships across the country agree that it’s not a matter of if, but when your dealership will fall prey to targeted attacks involving malware, ransomware, data exfiltration, or phishing. Read This Insight

Each year, I anxiously anticipate the National Automobile Dealers Association (NADA) event. It’s the single biggest opportunity to gather our customers, partners and CDK Global experts under one roof, discussing challenges and discovering solutions. Read This Insight

Clients are often undecided when it comes to choosing a media partner. Today’s media landscape is more competitive than ever with many options. Dealers often select a vendor they’ve heard of, such as Google, Pandora or Facebook. But why? 

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In the last few years, Google Analytics has become a standard in the automotive industry. It’s a very useful tool to help analyze how shoppers are coming to the site, how long they spend on the site, and where they might convert to a lead. Read This Insight

Service Connect is the FASTEST way for you to get CDK Support — AND it’s much faster than the phone. There's no waiting on hold, trying to remember your CMF number or wading through endless prompts. There’s so many great advantages of Service Connect, but here are the top 10 things you need to know. Read This Insight

Discover how CDK Global worked with Notbohm Motors to optimize digital advertising strategies in a dynamic marketplace. Read This Insight

See how CDK Global helped optimize digital advertising strategies for Sunshine Chevrolet, and how we can help your dealership. Read This Insight