Are you seeing diminishing returns from your efforts to reach customers through traditional media channels? More customers are cutting the cord and relying on streaming devices to view media, reducing the effectiveness of your TV ads. Why not follow them to where they’re going?
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In the automotive digital marketing space, every dealership is looking for ways to tie their digital marketing budget to cars sold and Service appointments sent. Achieving VIN-level sales attribution is our industry’s search for the Holy Grail. More
In 2018, studies said that over half of all web traffic worldwide is from a mobile device. That number is expected to reach 60 percent by 2020. More
Each year, I anxiously anticipate the National Automobile Dealers Association (NADA) event. It’s the single biggest opportunity to gather our customers, partners and CDK Global experts under one roof, discussing challenges and discovering solutions. More
Clients are often undecided when it comes to choosing a media partner. Today’s media landscape is more competitive than ever with many options. Dealers often select a vendor they’ve heard of, such as Google, Pandora or Facebook. But why?
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In the last few years, Google Analytics has become a standard in the automotive industry. It’s a very useful tool to help analyze how shoppers are coming to the site, how long they spend on the site, and where they might convert to a lead. More
