Insights

Stay on top of trends with insights that will help you drive profit for your dealership and keep your skills and knowledge moving forward.

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DMS Data
Blogs
by Kristin Falck |
Out of the 24 times customers interact with dealerships, 19 of those are digital. This means that ensuring that your dealership is set up to engage the right shoppers with your online inventory is more important than ever. A dealership’s DMS database is the perfect tool to access highly targeted audiences that have already connected with your brand. DMS Audiences are readily accessible, so you just need to decide which customer segments you’re ready to digitally reconnect with. Read This Insight
Service Connect Community
Infographics
by CDK Global |
Experience a new version of CDK Service Connect Community that’s built around a more personal experience with an automatic newsfeed that ensures you have all the tools needed to utilize your CDK Solutions. The newsfeed in Service Connect contains relevant content from training, industry insights and product information to webinars and live key events. Learn more about getting set up and what's all included. Read This Insight
google connected store
Blogs
by Colleen Harris |

Digital Retailing and Connected Store 

In the last few years, Google Analytics has become a standard in the automotive industry. It’s a very useful tool to help analyze how shoppers are coming to the site, how long they spend on the site, and where they might convert to a lead. Read This Insight

consulting
Blogs
by Jon Purdy |

It’s not you – it’s us. Our beloved automotive industry does some things very well and, yet, other things have been a struggle for decades. If some of the traits in this article sound familiar to you, then you’re not alone. Let’s begin with why we sometimes fail to set an appointment.

Read This Insight
leverage streaming devices
Blogs
by CDK Global |

Are you seeing diminishing returns from your efforts to reach customers through traditional media channels? More customers are cutting the cord and relying on streaming devices to view media, reducing the effectiveness of your TV ads. Why not follow them to where they’re going?

Read This Insight