Women in the Dealer Workforce: Where We Are & Where We Can Go
Last week, I had the joy of attending the third Annual Women in Automotive Conference in Orlando, Florida. While there, I shared some research that CDK Global recently published. As women continue to graduate and enter the workforce at increasing rates, we still see them in only 18.6 percent of positions in dealerships. So, we set out to uncover the underlying reasons for the disparity. CDK Global conducted a study and a roundtable survey to better understand the overall experiences of women leaders working in the automotive retail industry. Itâ€™s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the workforce, dealers are potentially missing out on huge sales opportunities. How can dealers attract women to the industry? What motivates women to stay in the industry, and how have they found success?
Here are four key findings and steps for dealers to attract, retain and develop women to help drive sales.