Three Game-Changing SEO/Social Updates in 2017
A lot changed in 2017 and dealerships are having to make increasingly quick adjustments to their strategies to stay on top. With the continued rise of Search Engine Optimization (SEO) and social media, businesses are finding new ways to leverage their capabilities to help them reach their goals. While there were too many updates across all of the channels to count, here are the three most significant changes that marked 2017 (and can have a major impact on your dealership).
Social as a Selling Tool
It’s no secret that Facebook is a giant – but it’s power goes beyond likes and shares. In the US, one in every five internet page views occur on Facebook. The social media giant is leveraging their powerful position by adding continued ways to monetize their business – and empower other businesses as well. Facebook advertising continues to grow.
They’ve also expanded their ability to sell by launching Facebook Marketplace. Though the marketplace itself was released in 2016, Facebook recently announced its extension into the automotive space. Now customers have the ability to browse inventories from Edmunds, Cars.com, Auction123, Social Dealer and CDK Global. Customers can see KBB prices for cars and even start messages with a dealership right from Facebook messenger. While others may make such claims, CDK Global is the only provider that integrates Facebook marketplace, inventory and chat functionality for dealerships. We’ve found that 42 percent of chats from Facebook Marketplace convert to leads, making the ability to leverage Marketplace a key differentiator for your dealership.1