by CDK Global | 11/30/2015

Selling to Women: How to Bridge the Gap

Women influence 85% of car-buying decisions, yet 90% of women think car dealers don’t take them seriously. Talk about a serious gap. Not understanding how to sell to women can seriously affect your bottom line. You can bridge the gap by:

  • Hiring women to work in customer-facing roles.
  • Meeting her online with the information she needs about the car-buying experience… and how your dealership is the place for her to buy her next car.
  • Train your sales staff to be consultative instead of thinking they know best for the customer.

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If you’d like to learn more about how to sell to women, read our white paper “Women Buy Cars Too.”
Download white paper