by CDK Global | 12/28/2016
Say It. Don’t Say It. Guide to Writing Vehicle Reviews
In our third phase of the Language of Closers research, we dove into the words that convert customers specific to the vehicle type. When selecting vehicle reviews to feature on your website or when writing your vehicle description pages, the words you use should differ depending on the type of vehicle you’re promoting. We looked at four vehicle types: sedan, mid-size sedan, SUV and truck. Download the guidebook to learn which specific words can make the difference for your dealership.