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by CDK Global | 16 March 2021

How Heavy Equipment Dealers can gain more customers over the phone

Consumers are hesitant to return to in-person car buying. If dealers want to compete in the tighter market of 2021, they must be ready to engage virtually.

It’s no secret that dealers are in the “people business.” They need to ensure the customer experience matches expectations, whether the customer is at home or in store.

For dealers to connect with consumers and build relationships, phone calls remain a critical piece of the puzzle.

Learn how to gain new customers, retain the ones you have and make the most of your calls by:

  • Shaping the caller experience
  • Recovering missed opportunities
  • Driving revenue with analytics
  • Optimizing call process

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