Grow Your Service Business Through Your BDC
Most dealerships use a Business Development Center (BDC) to help fill the pipeline for vehicle sales. But a much smaller number of dealers take full advantage of a BDC to deliver more Service business.
However, when they do, the results are dramatic. Consider McGuire Chevrolet Cadillac in northern New Jersey, which recently created a BDC to support Sales and Service.
What has McGuire learned in its first full year using a BDC to drive Service traffic? Service Manager Jim Swistack and Business Development Manager Dana Ferrari share the top three actions that led to their success.