Google Analytics – Introducing Website Engagement Metrics for Dealers
In the last few years, Google Analytics has become a standard in the automotive industry. It’s a very useful tool to help analyze how shoppers are coming to the site, how long they spend on the site, and where they might convert to a lead. Google Analytics also allows you to compare different vendors and see if you’re getting the most engaged traffic for your marketing dollars.
As part of our ongoing support of Google Analytics, we announced our commitment to PCG standards and introduced the CDK Google Analytics Best Practices document. 2019 brings the next phase of Google Analytics reporting: passing of user engagement events to Google Analytics. When a dealer has a Google Analytics code installed on their CDK website, we will pass over 20 website engagement metrics to that account. This includes click-to-calls on mobile, vehicle interactions and inventory searches.
Our mission is to provide transparency for dealers with their own website data in Google Analytics. We also provide tools, such as segments, dashboard and goal libraries, to help dealers digest their data.
To locate these events, log into your Google Analytics account, and click on Behavior, Events, and then click on the “Events Overview”. From there, click on the full report for all of your website events. The event categories will always be a description of the user action taken, the action will be “click,” and the event label will tell you which page the action took place on.
Click below to get your copy of the CDK Google Analytics Event Glossary. The glossary also contains dashboards to help view website events for vehicle search results or vehicle detail pages, plus an entire Google Analytics goal library for your CDK website based off of these events.
If you have other questions about Google Analytics or your CDK website, contact your account team or salesperson today!
Download "CDK Google Analytics Event Glossary".