Google Analytics – Introducing Website Engagement Metrics for Dealers
SHARE
by
Colleen Harris
| 01/10/2019

Google Analytics – Introducing Website Engagement Metrics for Dealers

In the last few years, Google Analytics has become a standard in the automotive industry. It’s a very useful tool to help analyze how shoppers are coming to the site, how long they spend on the site, and where they might convert to a lead. Google Analytics also allows you to compare different vendors and see if you’re getting the most engaged traffic for your marketing dollars. 

As part of our ongoing support of Google Analytics, we announced our commitment to PCG standards and introduced the CDK Google Analytics Best Practices document. 2019 brings the next phase of Google Analytics reporting: passing of user engagement events to Google Analytics. When a dealer has a Google Analytics code installed on their CDK website, we will pass over 20 website engagement metrics to that account. This includes click-to-calls on mobile, vehicle interactions and inventory searches. 
 

Our mission is to provide transparency for dealers with their own website data in Google Analytics. We also provide tools, such as segments, dashboard and goal libraries, to help dealers digest their data.

To locate these events, log into your Google Analytics account, and click on Behavior, Events, and then click on the “Events Overview”. From there, click on the full report for all of your website events. The event categories will always be a description of the user action taken, the action will be “click,” and the event label will tell you which page the action took place on.

 

Click below to get your copy of the CDK Google Analytics Event Glossary. The glossary also contains dashboards to help view website events for vehicle search results or vehicle detail pages, plus an entire Google Analytics goal library for your CDK website based off of these events.

If you have other questions about Google Analytics or your CDK website, contact your account team or salesperson today!

Download "CDK Google Analytics Event Glossary".

Colleen Harris
Colleen Harris

Colleen Harris is a Product Manager for Business Intelligence at CDK Global and has more than 13 years of digital marketing experience in the automotive, healthcare and entertainment industries. She brings a passion for link building and content creation, and has been referred to here at CDK as the “Google Whisperer." Outside of CDK, Colleen has volunteered as a digital consultant for non-profits in the Seattle area.