google connected store
Colleen Harris
| 26 June 2019

Connected Store and Google Analytics

Digital Retailing and Connected Store 

In the last few years, Google Analytics has become a standard in the automotive industry. It’s a very useful tool to help analyze how shoppers are coming to the site, how long they spend on the site, and where they might convert to a lead. Google Analytics also allows you to compare different vendors and see if you’re getting the most engaged traffic for your marketing dollars.

As part of our ongoing support of Google Analytics, we announced our commitment to PCG standards, created CDK Google Analytics best practices and introduced the CDK Google Analytics Website Engagement Metrics document. We’ve expanded our support into passing Connected Store Engagement Metrics into a dealer’s Google Analytics account. 

To make digital retailing in Google Analytics even easier, we’ve created a series of segments, goals and dashboards.

Click the link below to download our entire glossary.

Download Google Analytics Connected Store Glossary

Colleen Harris
Colleen Harris

Colleen Harris is a Product Manager for Business Intelligence at CDK Global and has more than 13 years of digital marketing experience in the automotive, healthcare and entertainment industries. She brings a passion for link building and content creation, and has been referred to here at CDK as the “Google Whisperer." Outside of CDK, Colleen has volunteered as a digital consultant for non-profits in the Seattle area.