CDK helps Cavender Auto Group turn good ideas into great ones
CAVENDER AUTO GROUP | SAN ANTONIO, TEXAS
Sudden business growth prompted Cavender Auto Group to upgrade to a larger advertising package. Along with a larger media budget, Cavender also added a social media specialist and a video person to the internal team, and aimed to increase leads and drive traffic for its upcoming holiday season.
CDK GLOBAL SOLUTION
Brand Campaign with Video Bumpers and Mobile Retargeting.
Cavender saw improvement in most metrics, including phone leads, VDP views, inventory searches, H&D visits, impressions, site visits — for an overall increase of approximately 150 percent.
that the brief, offer- based video bumper ads could be more impactful when adding brand search terms to their SEM strategy. Over the next month they discussed the impact of delivering the bumper ads as part of an overall branding campaign. The Cavender team agreed. Working together, Cavender and CDK crafted “It’s About You,” a distinctive campaign designed to communicate Cavender Auto Group’s uniquely customer-centric way of doing business.
This cost-effective strategy helped produce a 57 percent increase in site visits, a 50 percent increase in email leads, and a 46 percent increase in inventory searches.
- Video bumpers can be an effective tactic as part of an overall branding campaign
- Retargeting customers can be a cost-effective and powerful followup strategy
- CDK expertise can help you make a good idea (like video bumpers) into a great one