Kelsey Kruzel
| 02/16/2017

Automotive Moneyball

As chronicled in the best-selling book and movie, Moneyball: The Art of Winning an Unfair Game, Billy Beane and his Oakland regime helped usher in a new era of player performance evaluation. With an uncharacteristic reliance on math and science, Beane and his team recalculate and recalibrated a player’s true ROI and, in the process, blew up conventional major league scouting wisdom. What if algorithms and data could have the same surprisingly successful results on your digital advertising? Our “Automotive Moneyball” guidebook dives into the algorithms, metrics and KPIs that are driving your advertising success.


Download the guidebook to learn more about how to knock your digital advertising out of the park.


Kelsey Kruzel
Kelsey Kruzel

Kelsey Kruzel is CDK Global’s Social Media Manager. From writing posts to creating graphics, she maintains that nothing should be allowed to exist without a strategy. As the resident millennial in the marketing department, she enjoys having her coworkers explain references that are lost on her and telling people that yes, social media is a job.