3 Ways to Get the Most Out of Facebook Marketplace
Facebook has aggressively been pursuing various opportunities to drive new revenue for their business, and has been doing so by finding more and more ways to help other businesses find success (something we’re also passionate about). One of the more recent ways they’ve sought to do so is through their platform, Facebook Marketplace; a tool that allows people and businesses to post different items they have for sale and allow consumers to complete the majority of the purchasing process directly on Facebook. Recently, Facebook took this one step further and announced that they would be adding an automotive marketplace.Facebook partnered with a handful of companies exclusively to provide the integration with their platform: Edmunds, Cars.com, Auction123, CDK Global and Social Dealer. We took it one step further and partnered with a leading chat vendor, ActivEngage, to create a differentiated solution for dealers. With these new capabilities and partnerships, how do you leverage this new way to sell?