DIGITAL UPDATES

 

Dealers now have the opportunity to have the Payment Calculator on the Vehicle Details Page work as a pop-up instead of a card in-line on the page. The benefits of this are twofold:

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With the introduction of the Service and Parts Specials Page Enhancements, dealers will now have the ability to further customize their service and parts specials, while giving consumers the best shopping experience.

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The Vehicle Lead Optimizer performs an automated, top-to-bottom makeover of the primary shopping page of your site. When your dealership adds the Optimizer, a package of features proven by CDK to increase customer leads and other activity is applied to your Vehicle Search Results page.

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This update allows you more customized control over the way your website looks and works, while also providing shoppers with a key shopping tool they need as they move closer to a decision on which of your cars they’re going to drive home. This features allows an additional degree of customization for your websites, by allowing you to decide where the Compare Car pop-up appears on a user’s screen. You can choose between a default setting and six options: top left, center or right, or bottom left, center or right. Learn More
When you’re running a special – a discount or lease offer, or maybe special financing – you want to make sure potential shoppers know about it. That’s why we’ve added a new feature that allows you to add special offers to your specials rotator, so you can put those offers front and center on your home page, or on a key landing page. This feature of the specials rotator can be used to highlight specific kinds of offers, such as lease deals, finance offers or discounts. Learn More