DIGITAL UPDATES

 

Everyone is looking for a deal when they buy a car. The newly redesigned CDK Specials Page groups specials by model and introduces new filters to make it easy for shoppers to find the best offer for their vehicle of choice.

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Dealers now have the opportunity to have the Payment Calculator on the Vehicle Details Page work as a pop-up instead of a card in-line on the page. The benefits of this are twofold:

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With the introduction of the Service and Parts Specials Page Enhancements, dealers will now have the ability to further customize their service and parts specials, while giving consumers the best shopping experience.

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The Vehicle Lead Optimizer performs an automated, top-to-bottom makeover of the primary shopping page of your site. When your dealership adds the Optimizer, a package of features proven by CDK to increase customer leads and other activity is applied to your Vehicle Search Results page.

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