CDK Global’s Competitive Advantage: “All In” on Diversity, Talent, and Community
I’ve always felt that our strongest asset at CDK Global is our people. Our diverse workforce is comprised of individuals representing different cultures, religions, races, nationalities and ideologies, all committed to achieving the collective goals of our organization — together.
Diversity and inclusion has always been a hot-button topic, and for good reason. But, when it comes down to it, providing all employees the opportunity to reach their full potential is simply the right thing to do. And from a business standpoint, building an organization with unique people from different backgrounds that have different viewpoints, perspectives and skills only strengthens our company and supports our priorities.
At CDK, our strength is derived from the diversity of our employees, which is vital to our success in the global marketplace. We strive to provide our employees with a sense of belonging, as well as opportunities to make a difference, grow skillsets and engage with senior leadership. For example, we currently have eight company-sponsored, employee-led Business Resources Groups (BRGs) with over 500 members. These networking groups allow employees to find outlets to share their thoughts and perspectives with like-minded individuals.
In 2015, we formed the Corporate Responsibility Council (CRC) to ensure we remain focused and accountable. Comprised of nine senior leaders, including myself, the CRC works tirelessly with CDK leadership, managers, and BRGs to make certain that diversity is, and remains, the norm here. In addition to building upon a diverse and inclusive working environment, CDK remains committed to the communities in which our employees work and live.
While our diversity and inclusion efforts start internally, we are also dedicated to minority and women dealers. Dating back to the early 1990s, CDK established its Minority Dealer Relations team to focus on minority dealers, along with the manufacturers and associations that supported them. Then, in 2001, we extended our focus to women retailers and haven’t looked back since. Today, we’re proud to say we have more than 1,600 minority dealers and nearly 1,000 women dealers, and we hold the largest market share among the minority dealer community. And we’re just getting started.
I invite you to review CDK’s first annual Diversity & Inclusion Report to learn more about how we are “All In,” and hope you will join us in our continued efforts.