With clearer, more meaningful data, you can improve your marketing efforts, build a great reputation, and help your dealership focus on the leads most likely to result in sales.
Keep customer data fresh to avoid out-of-date records and dead leads.
Keep up with customers and continue to nurture valuable relationships.
Up-to-date records help you reach the right customers at the right moments.
Featured in the CDK Data Services Bundle
We know that customer data is an essential resource for auto retailers, and took the needs of active dealerships to heart when building a solutions package to support them.
Reverse Phone Lookup
A phone call is often a customer’s entry point into your dealership. With reverse phone lookup, accurate customer data ensures you’ll continue to reach your customer throughout their lifecycle.
Data Maintenance with DataFresh®
Don’t lose customers after a move, marriage, or life change. With DataFresh®, you always get the most current customer info, helping you stick with customers and continue the conversation.
A fully-automated service, VIN Cleanse keeps your VIN database up-to-date and accurate, so your dealership is always equipped with the most current customer information.
Provides an email address, when one isn't provided, for your email based marketing communications.
Email Hygiene Services
As customers become more connected, email becomes a more important method of communication. Validate email addresses at the point of entry to ensure you’re acquiring quality data. *Available with CDK CRM only
No matter how much they like your dealership, your customers probably won’t tell you if they move, get married or undergo a significant lifestyle change — things that can make it hard for you to reach them. DataFresh® keeps up with them for you, helping you remain their dealership of choice.
Communication is at the core of a successful sales cycle, and old or inaccurate data can seriously hinder profitable operations. By employing solutions to keep your customer data fresh and your outreach effective, you set your dealership up for more productive operations across all departments.
Getting an accurate piece of data is good. Getting a more accurate database is better. CDK’s data services work together to build a more complete, holistic picture of your customers, opening up entirely new marketing possibilities.