Email is a quick and efficient way of reaching your customers. Compared with traditional marketing methods such as TV, radio or print advertising, email marketing costs just pennies per message, requires no added software and delivers engaging content directly to your customers’ computer or mobile device.
Consumers are more likely to return to a dealership they know and trust. When you keep up with past customers, it can help improve customer service and can encourage dealership loyalty. That can all add up to higher revenues and better dealership performance in the long-term.
Creating lifetime customers is one of the best ways to ensure a consistent, reliable income stream for your dealership. Owner Marketing helps streamline the conversation between you and your clients, so you can make regulars out of everyone on your sales floor.
Forrester's recent report on "The Age of the Empowered Customer" really gets you thinking. Chief Customer Experience Officer, Tony Graham penned his thoughts about what the auto retail industry can do to serve customers in this new era.