CDK Social Suite

VIN-level advertising that promotes your dealership’s brand and on-lot inventory to local new and used car shoppers every day.

VIN-LEVEL AD AUTOMATION ENGINEERED FOR SOCIAL

Create inventory feeds, update templates, and deploy ads automatically with our Facebook API-enabled platform

EFFORTLESSLY INTEGRATE CURRENT INVENTORY

Automated daily uploads keep your ads up-to-date with the latest vehicle data

ENGAGE & RETARGET SHOPPERS

Promote your brand and vehicles to local, in-market shoppers with DMS and website-informed audiences

DRIVE TRAFFIC TO SOCIAL LANDING PAGES

Ensure your shopper’s browsing experience is designed to turn them into leads

TRACK THE RETURN ON YOUR AD SPEND

Match ad viewers, clickers and lead submitters to vehicle sales in your DMS*

*Currently only available for dealers with a CDK DMS

CDK takes the heavy lifting for Facebook marketing off of the dealer. Before Social Suite, it was difficult to place personalized inventory ads on Facebook to a pre-defined target audience. Now this process is automated and the ROI able to be tracked. Social Suite makes it possible for Facebook marketing to be an extension of a dealer's current marketing ecosystem.

Jordan Barrett, Digital Marketing Director

Liberty Automotive

CDK Social Suite Features

Consumers are building new shopping habits on Facebook and Instagram. Car buying is no different. That's why dealers need to stay agile and Social Suite allows you to do that with the following features.

Image Hygiene

VINs are validated, images scrubbed and overlays added for the best possible Facebook relevance score

VIN Feed Creation

Product feed is created with your up-to-date inventory details

Ad Creation

New and used VIN ads are created in a preferred format (Carousel, Flat, Canvas, etc.)

Detailed Targeting

Reach new in-market shoppers and retarget lower funnel shoppers who have already engaged with your inventory.

Bid Pacing + Optimization

Bid budget pacing is adjusted daily through an extra layer of tech that determines the right CPC

Social Site Creation

Social sites are built within the social platform. The in-platform site creates a better Facebook relevance score for low CPL and CPC

Retargeting via Dynamic Ads for Autos

In-site ads will continuously retarget potential buyers based off the type of vehicles they have clicked on

FEATURES

Reach Even More Shoppers with Facebook Marketplace

Expand your social strategy by showcasing your inventory on Facebook Marketplace. Social Suite puts your inventory in front of shoppers on Marketplace in two ways:

Publish used vehicle listings on Marketplace and manage listings with a dashboard provided by CDK.
Advertise new and used vehicles with Social Suite ads placed in-between Marketplace listings.

Ask us how to get your inventory activated on Facebook Marketplace.