They Already Bought the Vehicles.

Now Keep Them Coming Back for Service.

CDK Owner Marketing


Convert sales customers into service customers, easily manage marketing campaigns and reduce no-shows in your service department with CDK Owner Marketing. We help you create the right campaigns for your dealership using hardworking tactics such as direct mail, email, and automated voice and text messages.

Why CDK Global?

We deliver highly targeted messages, which increase response rate and customer satisfaction. Real-time notifications sent automatically to your customers reduce your workload, and a marketing specialist helps you quickly and easily create custom communications. Reports demonstrate how much revenue is generated specifically from email recipients. Ultimately, you increase profits, service revenues and Customer Satisfaction Index (CSI) scores.


Compared with traditional marketing methods such as TV, radio and print advertising, email marketing costs just pennies per message (or less) and is much more trackable. There’s no technology to deploy or software to install, and we optimize email delivery and bounce recovery.

If you’re missing email addresses in your Dealer Management System (DMS), that’s OK. We use 10 national databases to expand your data set and customer reach. Seasonal specials and promotions in a wide selection of eye-catching designs engage customers year-round.

A dedicated Email Marketing Specialist creates and manages your campaigns and — most importantly — closes the loop and reports back to you on every campaign’s true ROI.